当代传统蒙学图书出版研究
发布时间：2018-09-14 07:17
【摘要】：本文首先考查并界定了传统蒙学图书的相关概念和范围。当前,传统蒙学图书的出版有着重要的现实意义,无论是对于传统文化的继承还是对当代儿童的启蒙教育都是大有裨益的。传统蒙学图书经过先秦到清末民初的千年发展,在每个时代都留下了独特的文化烙印,不同时期的不同编辑特色展示了一个时代的影子和文化走向。但是,传统蒙学图书在当代的出版现状不容乐观,微弱的市场份额使其在十分庞大的少儿出版市场举步维艰。本文结合当前市场上出版的一系列传统蒙学图书进行思考和研究,总结出传统蒙学图书出版存在的同质化、分散化、编排失当、营销单一等问题。针对这些问题,提出了相应的出版策略。这些出版策略包括:传统蒙学图书要实现书系的品牌化,在内容的编辑和外在的装帧上,都要符合儿童启蒙阅读的特点和习惯,在发行营销上,走多渠道和新媒体结合的道路,以适应新时期的图书营销市场。
[Abstract]:This paper first examines and defines the related concepts and scope of traditional books. At present, the publication of traditional books is of great practical significance, not only for the inheritance of traditional culture but also for the enlightening education of contemporary children. Through the development of the millennium from the pre-Qin Dynasty to the end of the Qing Dynasty, the traditional Mongolian books have left unique cultural imprints in each era, and the different editing characteristics of different periods have shown the shadow and cultural trend of a time. However, the current situation of traditional books in the contemporary publishing is not optimistic, the weak market share makes it difficult in the huge children's publishing market. Based on a series of traditional books published in the market, this paper sums up the problems of homogeneity, decentralization, misarrangement and single marketing of traditional books. Aiming at these problems, the corresponding publishing strategy is put forward. These publishing strategies include: to achieve the brand of the book system in traditional books, to conform to the characteristics and habits of children's enlightening reading in the editing of content and external binding, and to take the road of multi-channel and new media combination in distribution and marketing. In order to adapt to the new era of book marketing.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G629.299;G237.9
本文编号：2241964
[Abstract]:This paper first examines and defines the related concepts and scope of traditional books. At present, the publication of traditional books is of great practical significance, not only for the inheritance of traditional culture but also for the enlightening education of contemporary children. Through the development of the millennium from the pre-Qin Dynasty to the end of the Qing Dynasty, the traditional Mongolian books have left unique cultural imprints in each era, and the different editing characteristics of different periods have shown the shadow and cultural trend of a time. However, the current situation of traditional books in the contemporary publishing is not optimistic, the weak market share makes it difficult in the huge children's publishing market. Based on a series of traditional books published in the market, this paper sums up the problems of homogeneity, decentralization, misarrangement and single marketing of traditional books. Aiming at these problems, the corresponding publishing strategy is put forward. These publishing strategies include: to achieve the brand of the book system in traditional books, to conform to the characteristics and habits of children's enlightening reading in the editing of content and external binding, and to take the road of multi-channel and new media combination in distribution and marketing. In order to adapt to the new era of book marketing.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G629.299;G237.9
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