多点执业背景下医生集团发展战略研究
发布时间：2018-09-14 11:26
【摘要】：以医师多点执业为政策背景,阐述医生集团的发展历程和现状,通过SWOT分析方法,剖析医生集团内部、外部环境,探讨医生集团的发展战略,如配套政策支持、规范与监管、差异化营销策略、专业化管理、引入融资机制等,以期为医生集团的可持续发展提供参考。
[Abstract]:Based on the policy background of doctors' multi-point practice, this paper expounds the development course and present situation of doctors' group, analyzes the internal and external environment of doctors' group through SWOT analysis method, and probes into the development strategy of doctors' group, such as supporting policy, standardizing and supervising. Differentiation marketing strategy, specialized management, introduction of financing mechanism, in order to provide a reference for the sustainable development of the doctor group.
【作者单位】： 重庆医科大学思想政治教育学院;
【分类号】：R197.1
本文编号：2242573
[Abstract]:Based on the policy background of doctors' multi-point practice, this paper expounds the development course and present situation of doctors' group, analyzes the internal and external environment of doctors' group through SWOT analysis method, and probes into the development strategy of doctors' group, such as supporting policy, standardizing and supervising. Differentiation marketing strategy, specialized management, introduction of financing mechanism, in order to provide a reference for the sustainable development of the doctor group.
【作者单位】： 重庆医科大学思想政治教育学院;
【分类号】：R197.1
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