LHHS公司大卖场店长胜任力模型及招聘应用研究

发布时间：2018-10-08 21:01

【摘要】：随着我国外部经济增速放缓,以及行业竞争加剧,零售行业快速增长的时代已成为过去,“精耕细作”缓慢增长趋势明显。店长是连锁零售企业的核心岗位,店长素质的高低直接决定了一个店面经营的成败,因此,甄选并培育优秀的店长对建设零售企业核心能力至关重要。在这样的背景下,本文结合LHHS公司实际情况,运用胜任力模型理论知识,采用行为事件访谈法、专家小组评定法和问卷调查法,建立了LHHS公司大卖场店长的胜任力模型。根据本文研究,LHHS公司大卖场店长的胜任力模型由基础素质、核心能力、营运管理能力、团队管理、内在驱动力和个人特质6个维度构成。而这6个维度又共包含26个要素,其中基础素质维度包含决策力、执行力和全局观念3个要素；核心能力维度包含创新能力、顾客导向、沟通协调能力、前沿追踪和资源整合能力5个要素；营运管理能力维度包含信息处理能力、公关能力、战略思维、计划制定、营销管理和顾客管理6个要素；团队管理维度包含识人用人、培养他人、激励他人、指导监控和团队整合5个要素；内在驱动力维度包含责任心、成就导向和主动性3个要素；个人特质维度包含学习发展、弹性与适应性、自信和专业化4个要素。
[Abstract]:With the slowdown of China's external economic growth and the intensification of competition in the industry, the era of rapid growth of the retail industry has become a thing of the past, and the trend of slow growth of "intensive farming" is obvious. Store manager is the core position of chain retail enterprise. The quality of store manager directly determines the success or failure of a store management. Therefore, it is very important to select and cultivate excellent store manager to build the core competence of retail enterprise. Under this background, combining the actual situation of LHHS company, using the theory knowledge of competency model, using behavior event interview method, expert group evaluation method and questionnaire method, this paper establishes the competency model of LHHS company store manager. According to the research of this paper, the competency model of LHHS store manager consists of six dimensions: basic quality, core competence, operation management ability, team management, internal driving force and personal trait. The six dimensions contain 26 elements, among which the basic quality dimension includes three elements: decision ability, executive power and global concept, and the core competence dimension includes innovation ability, customer orientation, communication and coordination ability. The ability of operation management includes six elements: information processing ability, public relations ability, strategic thinking, plan making, marketing management and customer management. Training others, motivating others, guiding monitoring and team integration; Intrinsic driving force dimension includes responsibility, achievement orientation and initiative; personal trait dimension includes learning development, flexibility and adaptability. Confidence and specialization are four elements.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F721.7

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