新形势下德能电力设备成套公司市场营销策略探讨
发布时间：2018-10-13 20:39
【摘要】：现在市场竞争日益激烈,企业要想获取更好的发展,一定要充分了解市场营销的作用,这也是现代化企业运作的重要手段,同时也会在企业发展中起到不可替代的作用,需要企业创建稳健的市场营销机制,从市场发展的客观条件进行目标市场的探讨,设计行之有效的营销方案。有效的市场运作模式成为企业发展的重要保障,也是能够显著提升企业的竞争实力。德能电力设备成套公司是我国主要电力设备生产厂家,技术实力非常雄厚,销售网络比较完善。但是最近几年德能电力设备成套公司的销售利润显著减少,面临非常大的竞争压力。本论文从实际出发,在深入分析德能电力设备成套公司所处的环境和面临的机遇后,提出了一定的营销对策,有利于德能电力设备成套公司更好地发展。本课题主要以市场营销作为理论基础,结合发展的实际情况,以德能电力设备成套公司作为研究对象,由此进行相关领域市场营销的探索,找寻企业发展中存在的问题,在此环节中提出有效的应对举措。针对企业现有发展中存在的低效能营销问题,探索提升企业竞争实力的有效方案,这也是会对行业内其他企业发展带来全新的思路。本文对该企业营销方式与营销效果进行深入的探索,分析其践行中存在的问题。依托于SWOT方式进行探索,找寻企业发展的内外环境,以及面临的挑战与承担的风险。针对相关该行业的探索,提出目标市场与细分市场的确立。采用行业竞争研讨的方式研究市场竞争的发展态势,参考企业实际运行的状态,选择STP(市场定位理论)研究方式。在具体化的分析环节中,能够结合研究的课题,探索有效的营销方案,在此环节中,能够创立企业发展的最佳营销策略,同时也是会为相关行业的发展带来高效的直接效果。
[Abstract]:At present, market competition is becoming increasingly fierce. If enterprises want to achieve better development, they must fully understand the role of marketing. This is also an important means for modern enterprises to operate, and will also play an irreplaceable role in the development of enterprises. It is necessary for enterprises to establish a sound marketing mechanism, to explore the target market from the objective conditions of market development, and to design effective marketing schemes. Effective market operation mode is an important guarantee for the development of enterprises, and also can significantly enhance the competitive strength of enterprises. Dengeng Power equipment Company is the main power equipment manufacturer in China, technical strength is very strong, sales network is relatively perfect. But in recent years, the company's sales profits have been significantly reduced, facing great competition pressure. This paper proceeds from the reality, after deeply analyzing the environment and the opportunity faced by Denon Electric Power equipment complete set Company, puts forward some marketing countermeasures, which is beneficial to the better development of Denon Electric Power equipment complete set Company. This subject mainly takes the marketing as the theoretical foundation, unifies the actual situation of the development, takes the complete set of electric power equipment company of Daneng as the research object, carries on the related domain marketing exploration, seeks the question in the enterprise development, In this link puts forward the effective response measure. Aiming at the problem of low efficiency marketing existing in the current development of enterprises, this paper explores an effective scheme to enhance the competitive strength of enterprises, which will also bring new ideas to the development of other enterprises in the industry. This paper probes deeply into the marketing mode and effect of the enterprise, and analyzes the problems existing in its practice. Based on the SWOT approach to explore, looking for the internal and external environment for the development of enterprises, as well as the challenges and risks. Aiming at the exploration of this industry, the establishment of target market and subdivision market is put forward. This paper studies the development trend of market competition by means of industry competition research, and chooses STP (market positioning theory) research method referring to the actual running state of enterprises. In the specific analysis link, can combine the research topic, explore the effective marketing plan, in this link, can create the enterprise development the best marketing strategy, also can bring the high efficiency direct effect for the related profession development.
【学位授予单位】：华北电力大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F426.61
本文编号：2269823
[Abstract]:At present, market competition is becoming increasingly fierce. If enterprises want to achieve better development, they must fully understand the role of marketing. This is also an important means for modern enterprises to operate, and will also play an irreplaceable role in the development of enterprises. It is necessary for enterprises to establish a sound marketing mechanism, to explore the target market from the objective conditions of market development, and to design effective marketing schemes. Effective market operation mode is an important guarantee for the development of enterprises, and also can significantly enhance the competitive strength of enterprises. Dengeng Power equipment Company is the main power equipment manufacturer in China, technical strength is very strong, sales network is relatively perfect. But in recent years, the company's sales profits have been significantly reduced, facing great competition pressure. This paper proceeds from the reality, after deeply analyzing the environment and the opportunity faced by Denon Electric Power equipment complete set Company, puts forward some marketing countermeasures, which is beneficial to the better development of Denon Electric Power equipment complete set Company. This subject mainly takes the marketing as the theoretical foundation, unifies the actual situation of the development, takes the complete set of electric power equipment company of Daneng as the research object, carries on the related domain marketing exploration, seeks the question in the enterprise development, In this link puts forward the effective response measure. Aiming at the problem of low efficiency marketing existing in the current development of enterprises, this paper explores an effective scheme to enhance the competitive strength of enterprises, which will also bring new ideas to the development of other enterprises in the industry. This paper probes deeply into the marketing mode and effect of the enterprise, and analyzes the problems existing in its practice. Based on the SWOT approach to explore, looking for the internal and external environment for the development of enterprises, as well as the challenges and risks. Aiming at the exploration of this industry, the establishment of target market and subdivision market is put forward. This paper studies the development trend of market competition by means of industry competition research, and chooses STP (market positioning theory) research method referring to the actual running state of enterprises. In the specific analysis link, can combine the research topic, explore the effective marketing plan, in this link, can create the enterprise development the best marketing strategy, also can bring the high efficiency direct effect for the related profession development.
【学位授予单位】：华北电力大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F426.61
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