商业银行金融服务农产品电商的方案设计与策略研究
发布时间：2018-10-16 21:59
【摘要】：随着网络购物的日益普及,农产品电商也面临难得的发展机遇,但商业银行对其金融服务还处于浅尝辄止阶段,存在巨大的市场空间。论文在分析农产品电商发展现状、金融服务前景和困难的基础上,系统阐述了商业银行金融服务农产品电商的方案设计,并从经营理念、区域策略、客户选择、服务内容、营销管理、资源保障等角度提出了服务策略。
[Abstract]:With the increasing popularity of online shopping, e-commerce of agricultural products is also faced with rare opportunities for development, but commercial banks are still in a superficial stage of their financial services, there is a huge market space. On the basis of analyzing the current situation of agricultural product e-commerce, the prospect and difficulties of financial service, the paper systematically expounds the scheme design of commercial bank financial service agricultural product e-commerce, and from the management concept, regional strategy, customer selection, service content. Marketing management, resource guarantee and other aspects of the proposed service strategy.
【作者单位】： 中国农业银行农村产业与城镇化金融部;
【分类号】：F832.33;F724.6
[Abstract]:With the increasing popularity of online shopping, e-commerce of agricultural products is also faced with rare opportunities for development, but commercial banks are still in a superficial stage of their financial services, there is a huge market space. On the basis of analyzing the current situation of agricultural product e-commerce, the prospect and difficulties of financial service, the paper systematically expounds the scheme design of commercial bank financial service agricultural product e-commerce, and from the management concept, regional strategy, customer selection, service content. Marketing management, resource guarantee and other aspects of the proposed service strategy.
【作者单位】： 中国农业银行农村产业与城镇化金融部;
【分类号】：F832.33;F724.6
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