基于web的短信群发系统的设计与实现

发布时间：2018-10-20 17:53

【摘要】：现代社会正处在发达的信息网络时代，电子用品种类五花八门，手机作为重要的通讯工具，已经为越来越多的人所使用。在企业单位中，，手机通讯因便捷快速和低成本特点，逐渐成为信息交流的主要方式。短信作为信息交流的重要手段之一，开始出现在企业营销活动的舞台上，短信交流同样具备便捷快速和投资低的优势，因此在营销活动中成为重要的一部分。手机被称作是“第五媒体”，它的高效性和便利性被广大用户所推崇，与传统的媒体也相呼应，所以用户群十分广泛。因此，企业在进行广告宣传时，会格外重视利用手机营销体系，其传播优势不可小觑。本篇论文从手机用户信息交流的需求入手，针对该需求采取软件开发的方式，借助JAVA等互联网编程语言、ORALCE数据库以及IDEA等科技手段，根据手机信息的优点为客户提供针对性的营销服务，可采用的形式包括WAP、彩信、短信等。另外，为保证服务质量的良好，还会定期或不定期地以群发的形式给用户一些提示，如积分数和话费余额等。通过充分利用信息技术的功能来提高自身营销体系在市场经济中的优势。营销系统作为移动公司的重要组成，在开展的过程中具有多个重要模块。包括群发控制、群组设置、数据总结、系统管理、账户和个人信息、后台操作等多个单元。其中涉及的功能涵盖面极为广泛，包括群发任务基本信息设置、群组信息录入、系统禁发指令、设置接收号码等等多个常用功能。通过这种完善详尽的体系，移动企业最终能够达到创建多功能群发方式的营销系统的目标。
[Abstract]:The modern society is in the advanced information network age, the electronic goods kind is various, the handset as the important communication tool, has been used by more and more people. In enterprise units, mobile phone communication is becoming the main way of information exchange because of its convenience, speed and low cost. As one of the important means of information exchange, SMS begins to appear on the stage of enterprise marketing activities. SMS communication also has the advantages of convenience, rapidity and low investment, so it becomes an important part in marketing activities. The mobile phone is called "the fifth media", its high efficiency and convenience are praised by the vast number of users, and echo with the traditional media, so the user group is very wide. Therefore, enterprises in advertising, will pay special attention to the use of mobile-phone marketing system, its communication advantages can not be underestimated. This paper starts with the demand of information exchange for mobile phone users, aiming at the demand of software development, with the help of Internet programming language such as JAVA, ORALCE database, IDEA and other scientific and technological means. According to the advantages of mobile phone information to provide targeted marketing services, including WAP, MMS, SMS and so on. In addition, in order to ensure the good quality of service, users will be regularly or irregularly sent in the form of some hints, such as the number of points and telephone charges balance, and so on. The advantage of marketing system in market economy can be improved by making full use of the function of information technology. As an important component of mobile company, marketing system has many important modules in the process of development. Including group control, group setting, data summary, system management, account and personal information, background operations and other units. It involves a wide range of functions, including group task basic information settings, group information input, system forbidden instructions, set receiving numbers and many other commonly used functions. Through this perfect and detailed system, mobile enterprises can finally achieve the goal of creating a multifunctional mass distribution marketing system.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

【共引文献】