贵州移动贵阳分公司一句话营销管理系统的研究与分析

发布时间：2018-10-22 17:01

【摘要】：为了贵州移动通信有限责任公司更好的服务广大客户,特开发了贵州移动贵阳分公司一句话营销管理系统。论文介绍了贵州移动贵阳分公司一句话营销管理系统的研究背景、项目意义和目前的研究与应用现状,明确了论文研究的内容和主要工作；在业务分析中,论文对系统存在的问题、组织机构、原有业务流程等进行了分析,给出了改造后的业务流程；在功能分析中,论文通过用例分析和用例描述,明确了系统的功能,给出了系统的总体功能包图和子功能包图,包括用户特征管理、一句话管理、营销模板管理、策划配置管理、基础数据管理、营销查询管理和系统管理等子包图；在数据分析中,论文对系统各功能的所需要处理的数据进行了分析,给出了实体类关系图,建立了数据库表结构；论文最后对所做的研究与分析工作进行了总结,并对进一步的工作进行了展望。
[Abstract]:In order to better serve customers, Guizhou Mobile Communications Co., Ltd. has developed a one-sentence marketing management system of Guizhou Mobile Guiyang Branch. The paper introduces the research background, project significance and current research and application status of the one-sentence marketing management system of Guizhou Mobile Guiyang Branch, and clarifies the content and main work of the thesis. The paper analyzes the existing problems of the system, the organization, the original business process and so on, and gives the revamped business process, in the function analysis, the function of the system is clarified by use case analysis and use case description. The general function package diagram and sub-function package diagram of the system are given, including user feature management, one-sentence management, marketing template management, planning configuration management, basic data management, marketing query management and system management. In the data analysis, the paper analyzes the data needed to deal with each function of the system, gives the entity class relation diagram, establishes the database table structure, and summarizes the research and analysis work done in the last part of the paper. The future work is prospected.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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