泰国医疗旅游业国际竞争策略及启示
发布时间：2018-10-23 12:21
【摘要】：泰国是全球首选医疗旅游目的地和医疗旅游业最发达的国家,在医疗旅游产业发展过程中积累了丰富的经验:以战略定位为导向,打造医疗旅游服务中心;以政策法规为保障,发挥政府职能作用;以医疗质量为根本,提升产业国际竞争力;以优质服务为抓手,注重提供配套服务;以低价竞争为利器,积极参与全球竞争;以传统疗法为特色,注重民族品牌打造;以旅游资源为依托,吸引海外医疗旅游者等。以海南为例,当前海南发展医疗旅游尽管有着得天独厚的优势,面临着良好的机遇,但同时也具有一些不容忽视的劣势,面临着严峻的挑战。泰国医疗旅游产业的国际竞争策略对于海南的启示主要有:明确战略地位;发挥政府职能;提高医疗技术;提高服务水平;开发特色产品;加强宣传营销;加强法制建设等。
[Abstract]:Thailand is the world's first choice medical tourism destination and medical tourism most developed countries, in the medical tourism industry development process has accumulated rich experience: to strategic orientation, to create a medical tourism service center, policies and regulations as a guarantee, To give full play to the role of the government; to enhance the international competitiveness of the industry based on the quality of medical treatment; to focus on providing matching services with quality services; to actively participate in global competition with low price competition as a sharp weapon; and to be characterized by traditional therapies. Focus on national brand building; to rely on tourism resources, attract overseas medical tourists and so on. Taking Hainan as an example, the development of medical tourism in Hainan has its unique advantages and good opportunities, but at the same time, it also has some disadvantages that can not be ignored and is facing severe challenges. The international competition strategy of Thailand's medical tourism industry has some enlightenments to Hainan, such as clear strategic position, giving play to government function, improving medical technology, improving service level, developing characteristic products, strengthening propaganda and marketing, strengthening legal system construction, etc.
【作者单位】： 海口经济学院;
【基金】：海南省哲学社会科学2015年规划课题“海南医疗养生旅游发展研究”(编号:HNSK(YB)15-21)
【分类号】：F591;R-05
本文编号：2289220
[Abstract]:Thailand is the world's first choice medical tourism destination and medical tourism most developed countries, in the medical tourism industry development process has accumulated rich experience: to strategic orientation, to create a medical tourism service center, policies and regulations as a guarantee, To give full play to the role of the government; to enhance the international competitiveness of the industry based on the quality of medical treatment; to focus on providing matching services with quality services; to actively participate in global competition with low price competition as a sharp weapon; and to be characterized by traditional therapies. Focus on national brand building; to rely on tourism resources, attract overseas medical tourists and so on. Taking Hainan as an example, the development of medical tourism in Hainan has its unique advantages and good opportunities, but at the same time, it also has some disadvantages that can not be ignored and is facing severe challenges. The international competition strategy of Thailand's medical tourism industry has some enlightenments to Hainan, such as clear strategic position, giving play to government function, improving medical technology, improving service level, developing characteristic products, strengthening propaganda and marketing, strengthening legal system construction, etc.
【作者单位】： 海口经济学院;
【基金】：海南省哲学社会科学2015年规划课题“海南医疗养生旅游发展研究”(编号:HNSK(YB)15-21)
【分类号】：F591;R-05
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