传统媒体要彻底转换思维方式
发布时间：2018-10-30 10:57
【摘要】：新媒体的出现对传统媒体产生了巨大的冲击和影响,新媒体的瞬时性、交互性、快速传播性等,是传统媒体所缺乏的,传统媒体具备新媒体无法替代的权威性和人才储备力量等优势,因此新媒体与传统媒体想要共同发展,可采取化竞争和冲突为融合力量的方式,借助对方的优势弥补自身的不足,共同促进传媒业的发展。本文基于以上观点,认为传统媒体要彻底转换思维方式,摈弃灌输式的、以我为主的思维定式,取而代之的是分众思维、营销思维,实现信息发布渠道的多样性、时效性和针对性,才能赢得市场,为媒体行业的兴旺创造更多的契机,引领传媒界走向更广阔的发展空间。
[Abstract]:The emergence of new media has a huge impact and impact on traditional media. The instantaneous, interactive and rapid dissemination of new media is lacking in traditional media. Traditional media have the advantages of authority and talent reserve which can not be replaced by new media. Therefore, if new media and traditional media want to develop together, they can adopt the way of transforming competition and conflict into merging forces. With the help of each other's advantages to make up for their own shortcomings, to promote the development of the media industry. Based on the above views, this paper holds that the traditional media should completely change their thinking mode and abandon the inflexible, self-oriented thinking pattern, instead of the focus thinking, marketing thinking, and realize the diversity of information distribution channels. Timeliness and pertinence can win the market, create more opportunities for the prosperity of the media industry, and lead the media industry to a broader development space.
【作者单位】： 吉林日报;
【分类号】：G206
，
本文编号：2299810
[Abstract]:The emergence of new media has a huge impact and impact on traditional media. The instantaneous, interactive and rapid dissemination of new media is lacking in traditional media. Traditional media have the advantages of authority and talent reserve which can not be replaced by new media. Therefore, if new media and traditional media want to develop together, they can adopt the way of transforming competition and conflict into merging forces. With the help of each other's advantages to make up for their own shortcomings, to promote the development of the media industry. Based on the above views, this paper holds that the traditional media should completely change their thinking mode and abandon the inflexible, self-oriented thinking pattern, instead of the focus thinking, marketing thinking, and realize the diversity of information distribution channels. Timeliness and pertinence can win the market, create more opportunities for the prosperity of the media industry, and lead the media industry to a broader development space.
【作者单位】： 吉林日报;
【分类号】：G206
，
本文编号：2299810
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