对中小企业市场营销创新的几点思考
发布时间：2018-10-31 12:42
【摘要】：在新的市场竞争环境下,中小型企业市场营销创新显得尤为重要,中小企业市场营销水平的提高也是刻不容缓。对现存市场营销中存在的问题进行剖析,并据此提出对市场营销创新的思考。中小企业市场营销创新存在的问题包括市场营销观念落后、对市场分析不透彻、营销方式手段不科学等。中小企业市场营销创新的主要方向包括:营销理念的创新和营销手段的创新,包括对互联网营销、微营销的深刻认识和应用等。
[Abstract]:In the new market competition environment, the small and medium-sized enterprises marketing innovation is particularly important, the small and medium-sized enterprises marketing level improvement is also urgent. This paper analyzes the existing problems in marketing, and puts forward some thoughts on the innovation of marketing. The problems of marketing innovation in small and medium-sized enterprises include backward marketing concept, not thorough market analysis, unscientific marketing methods and so on. The main directions of marketing innovation of small and medium-sized enterprises include the innovation of marketing idea and the innovation of marketing means, including the deep understanding and application of Internet marketing, micro-marketing and so on.
【作者单位】： 中国科学院大学;
【分类号】：F274;F276.3
，
本文编号：2302222
[Abstract]:In the new market competition environment, the small and medium-sized enterprises marketing innovation is particularly important, the small and medium-sized enterprises marketing level improvement is also urgent. This paper analyzes the existing problems in marketing, and puts forward some thoughts on the innovation of marketing. The problems of marketing innovation in small and medium-sized enterprises include backward marketing concept, not thorough market analysis, unscientific marketing methods and so on. The main directions of marketing innovation of small and medium-sized enterprises include the innovation of marketing idea and the innovation of marketing means, including the deep understanding and application of Internet marketing, micro-marketing and so on.
【作者单位】： 中国科学院大学;
【分类号】：F274;F276.3
，
本文编号：2302222
本文链接：https://www.wllwen.com/guanlilunwen/yingxiaoguanlilunwen/2302222.html
