旅游手册设计研究以台儿庄古城为例
发布时间：2018-11-03 21:11
【摘要】：旅游手册作为旅游景区宣传的重要组成部分,是浓缩的景区精华,它通过新颖的设计手法,合理清晰的展现景区自然风貌、人文景观、趣味传说、风俗民情等旅游相关内容,加深游客对景区的了解,为游客的旅游体验提供便利,同时提升旅游地品牌形象并扩大影响力。在研究内容上,本文以台儿庄古城为例,对旅游手册的概念进行界定,简要论述旅游手册的基本特征,以旅游手册的功能诉求和情感诉求为出发点,针对台儿庄特色地域文化进行全面梳理,以历史发展为主线,以景区亮点为元素,围绕宣扬古城特色,服务游客为中心,对旅游手册的重要性及设计特点进行重重分析,重点探讨台儿庄地域文化在旅游手册中的独特作用,从构成台儿庄旅游手册的设计角度:视觉符号(图像、指索、象征),版式编排设计、造型设计三个角度出发,阐述旅游手册创新设计的思路。在此基础上再对国内旅游手册设计存在的优点与问题进行综合分析,试图构建既能展现景区地域文化,完善旅游体验、同时又能和品牌建设与整体营销相符合的现代旅游手册的设计思维方法。在研究目的上,本文以旅游手册设计研究为主题,本着“以人为本”的设计思想,试图通过对其内容进行有价值地分析和研究,以探讨其设计原理,最后将研究成果,运用到实际的旅游手册设计中去验证。在研究方法上,本文主要采用系统展开、逻辑分析以及以台儿庄古城旅游手册作为实例论证等方式,并且在研究过程中,采用了符号视觉化表现的原理、视觉版面设计规律、形式美法则等理论作依据。本文通过对台儿庄古城大量图例的分析,对其旅游手册设计的步骤等方面进行了总结,在对台儿庄古城旅游手册设计研究过程中,在设计形式的细节上提出了许多值得思考的问题,来启发旅游手册设计的创新思路,为完善国内旅游手册理论尽微薄之力。
[Abstract]:As an important part of the propaganda of tourist attractions, the tourist manual is the essence of the concentrated scenic spots. Through novel design techniques, it can reasonably and clearly display tourist related contents such as natural scenery, humanistic landscape, interesting legends, customs and people's feelings, etc. To deepen the tourists' understanding of the scenic spot, to provide convenience for the tourist experience, at the same time to enhance the brand image and expand the influence of the tourist destination. In the research content, this paper takes Taierzhuang ancient city as an example, defines the concept of the tourism handbook, briefly discusses the basic characteristics of the tourism handbook, and takes the function and emotional appeal of the tourism manual as the starting point. Aiming at Taierzhuang's characteristic regional culture, taking the historical development as the main line, taking the bright spot of the scenic spot as the element, focusing on publicizing the characteristics of the ancient city and serving the tourists, the importance and design characteristics of the tourist handbook are analyzed. This paper focuses on the unique role of Taierzhuang regional culture in the tourism handbook, starting from three angles: visual symbol (image, cable, symbol), typography design and styling design. This paper expounds the train of thought of the creative design of the tourism handbook. On this basis, the advantages and problems existing in the design of domestic tourism handbook are analyzed synthetically, and the author tries to construct a tourism experience that can not only show the regional culture of scenic spots, but also improve the tourism experience. At the same time and brand building and overall marketing in line with the modern tourism manual design thinking method. On the purpose of the research, this paper takes the design research of the tourist handbook as the theme, in the light of "people-oriented" design thought, attempts to carry on the valuable analysis and the research to its content, in order to discuss its design principle, finally will research the result. Apply to the actual tourism manual design to verify. In the research method, this paper mainly uses the system development, the logic analysis and takes the Taierzhuang ancient city traveling manual as the example demonstration and so on, and in the research process, has adopted the symbol visual expression principle, the vision layout design rule, etc. The theory of formal beauty is based on. Based on the analysis of a large number of legends of Taierzhuang ancient city, this paper summarizes the steps of its tourism manual design, and in the course of the research on the design of Taierzhuang ancient city tourism manual, On the detail of design form, this paper puts forward a lot of questions worth pondering to enlighten the creative thinking of the design of tourism handbook, and to do a little to perfect the theory of domestic tourism handbook.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524
本文编号：2309052
[Abstract]:As an important part of the propaganda of tourist attractions, the tourist manual is the essence of the concentrated scenic spots. Through novel design techniques, it can reasonably and clearly display tourist related contents such as natural scenery, humanistic landscape, interesting legends, customs and people's feelings, etc. To deepen the tourists' understanding of the scenic spot, to provide convenience for the tourist experience, at the same time to enhance the brand image and expand the influence of the tourist destination. In the research content, this paper takes Taierzhuang ancient city as an example, defines the concept of the tourism handbook, briefly discusses the basic characteristics of the tourism handbook, and takes the function and emotional appeal of the tourism manual as the starting point. Aiming at Taierzhuang's characteristic regional culture, taking the historical development as the main line, taking the bright spot of the scenic spot as the element, focusing on publicizing the characteristics of the ancient city and serving the tourists, the importance and design characteristics of the tourist handbook are analyzed. This paper focuses on the unique role of Taierzhuang regional culture in the tourism handbook, starting from three angles: visual symbol (image, cable, symbol), typography design and styling design. This paper expounds the train of thought of the creative design of the tourism handbook. On this basis, the advantages and problems existing in the design of domestic tourism handbook are analyzed synthetically, and the author tries to construct a tourism experience that can not only show the regional culture of scenic spots, but also improve the tourism experience. At the same time and brand building and overall marketing in line with the modern tourism manual design thinking method. On the purpose of the research, this paper takes the design research of the tourist handbook as the theme, in the light of "people-oriented" design thought, attempts to carry on the valuable analysis and the research to its content, in order to discuss its design principle, finally will research the result. Apply to the actual tourism manual design to verify. In the research method, this paper mainly uses the system development, the logic analysis and takes the Taierzhuang ancient city traveling manual as the example demonstration and so on, and in the research process, has adopted the symbol visual expression principle, the vision layout design rule, etc. The theory of formal beauty is based on. Based on the analysis of a large number of legends of Taierzhuang ancient city, this paper summarizes the steps of its tourism manual design, and in the course of the research on the design of Taierzhuang ancient city tourism manual, On the detail of design form, this paper puts forward a lot of questions worth pondering to enlighten the creative thinking of the design of tourism handbook, and to do a little to perfect the theory of domestic tourism handbook.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524
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