艺术名家全集数字营销之路探讨
发布时间：2018-11-07 09:53
【摘要】：在数字出版潮流席卷全球的背景下,目前国内图书市场上的艺术名家全集出版能否顺势而为?笔者参加了在美国纽约佩斯(Pace)大学举办的数字出版培训,在美国数字出版实践的启发下,文章试图针对艺术名家全集进行数字出版与营销转型的全方位探讨,尝试从产品创新力、渠道控制力、营销数据力三个方面推动艺术名家全集在大数据背景下的升级创新。
[Abstract]:Under the background of the digital publishing trend sweeping the world, can the publishing of art masterpieces in the domestic book market conform to the trend? The author participated in the digital publishing training held at pace (Pace) University in New York City, USA. Inspired by the practice of digital publishing in the United States, the article tries to explore the digital publishing and marketing transformation of the complete works of art masters. This paper attempts to promote the upgrading and innovation of art masterpieces under big data's background from three aspects: product innovation, channel control and marketing data.
【作者单位】： 湖南美术出版社;
【分类号】：G230.7-F
本文编号：2315989
[Abstract]:Under the background of the digital publishing trend sweeping the world, can the publishing of art masterpieces in the domestic book market conform to the trend? The author participated in the digital publishing training held at pace (Pace) University in New York City, USA. Inspired by the practice of digital publishing in the United States, the article tries to explore the digital publishing and marketing transformation of the complete works of art masters. This paper attempts to promote the upgrading and innovation of art masterpieces under big data's background from three aspects: product innovation, channel control and marketing data.
【作者单位】： 湖南美术出版社;
【分类号】：G230.7-F
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