北京市少儿体操培训市场运作模式及可持续发展的对策性思考

发布时间：2018-11-13 13:32

【摘要】：体操被称为“运动之父”,进行体操训练对于练习者运动能力的提高起着非常关键的作用。竞技体操是我国的强势项目,在世界大赛上取得了非常好的成绩,而我国的大众体操发展水平非常低,少儿体操培训机构寥寥无几,体操后备人才的培养出现了严重“供血不足”的现象。2014年,国家体育总局体操管理中心启动“快乐体操”计划,将少儿体操培训推向了市场化发展的新高度。我国的少儿体操培训市场还处于起步阶段,学者对于少儿体操商业培训机构的研究还很缺乏,对于现阶段的少儿体操培训市场还没有具体全面的认识。本文通过对北京市少儿体操培训市场基本现状的调查,了解现阶段少儿体操培训市场运作过程中存在的主要问题,分析问题产生的原因,并提出相应对策性思考,旨找出北京市少儿体操培训存在的具体问题与不足之处,为全国体操培训机构的发展提供一些合理的建议。采用文献资料法,问卷调查法,实地调查法,访谈法等方法,经研究得出以下主要结论：(1)体操培训市场运作模式,是指以市场营销学理论为指导,结合体操项目及消费者的自身特点,通过长期的实践检验,对培训内容、教学方法、培训目的、培训理念、管理模式、开设培训机构的必要条件、营销策略、经营模式等方面进行归纳、总结的理论范型。(2)单店经营模式与连锁经营模式并存,是现阶段的少儿体操培训机构的经营模式特点。(3)提高身体素质、满足兴趣爱好、培养勇敢、与人合作的精神是少儿体操培训机构的基本目标定位。单杠、平衡木、跳马、自由体操是现阶段少儿体操培训机构的主要开展项目。(4)家长对少儿的体操认识水平低；场地器材缺乏；专业少儿体操教练员的缺乏：教学内容安排不合理、教练员的教学方法运用不得当；课程缺乏系统性和完整性；少儿体操考核评价体系缺乏权威性；竞技体操与大众体操的发展不相称；家庭收入与培训费用之间的矛盾,是影响少儿体操培训机构发展的主要因素。(5)促进北京市少儿体操培训市场可持续性发展应做到：完善少儿体操培训体系；教练参加“快乐体操”教练员培训,提高教学技能；应用“快乐体操”考核标准,参加全国“快乐体操“比赛；根据北京市特色小学体操课的教学内容,完善自身的少儿体操培训体系；培训机构应加大对场地器材方面的资金投入；培训机构需要结合自身情况适当调整收费；
[Abstract]:Gymnastics is called "the father of sports", and gymnastics training plays a very important role in improving the exercise ability of practitioners. Competitive gymnastics is a strong event in our country and has achieved very good results in world competitions. However, the development level of mass gymnastics in our country is very low, and there are very few training institutions for children's gymnastics. In 2014, the Gymnastics Management Center of the State Sports Administration launched the "Happy Gymnastics" program, which pushed the training of children's gymnastics to a new level of market-oriented development. The children's gymnastics training market in our country is still in its infancy, the scholars' research on the children's gymnastics commercial training institutions is still lacking, and there is no concrete and comprehensive understanding of the children's gymnastics training market at this stage. Through the investigation of the basic situation of the children's gymnastics training market in Beijing, this paper finds out the main problems existing in the operation of the children's gymnastics training market at the present stage, analyzes the causes of the problems, and puts forward corresponding countermeasures. The purpose of this paper is to find out the specific problems and shortcomings of Beijing children's gymnastics training, and to provide some reasonable suggestions for the development of national gymnastics training institutions. By using the methods of literature, questionnaire, field investigation and interview, the main conclusions are as follows: (1) Gymnastics training market operation mode is guided by marketing theory. Combining the characteristics of gymnastic events and consumers, through the long-term practice test, the training content, teaching methods, training objectives, training ideas, management model, the necessary conditions for setting up training institutions, marketing strategies, (2) the co-existence of single store management model and chain management model, which is the characteristic of children's gymnastic training institution at present. (3) improving physical quality, satisfying interest and hobby, Cultivating the spirit of bravery and cooperation with others is the basic goal orientation of children's gymnastics training institutions. Horizontal bar, balance beam, vault and floor exercise are the main projects of children's gymnastics training institutions at present. (4) parents' understanding of children's gymnastics is low; Lack of professional gymnastic coaches: unreasonable teaching content arrangement, improper use of teaching methods, lack of systematic and integrity of curriculum, lack of authority of evaluation system of children's gymnastics evaluation; The development of competitive gymnastics and mass gymnastics is not commensurate; The contradiction between family income and training expenses is the main factor that affects the development of children's gymnastics training institutions. (5) to promote the sustainable development of Beijing children's gymnastics training market, we should: perfect the children's gymnastics training system; Coaches take part in the training of "Happy Gymnastics" coaches to improve their teaching skills, and apply the "Happy Gymnastics" assessment standard to participate in the national "Happy Gymnastics" competition. According to the teaching content of gymnastics course in Beijing characteristic primary school, improve their own training system of children's gymnastics; the training institution should increase the investment in the field and equipment; the training institution should adjust the charge according to its own situation.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G83

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