A公司营销中心绩效管理体系设计研究
发布时间：2018-11-20 09:23
【摘要】：不同的企业采用不同的管理方法和措施对员工进行管理,希望通过以先进的管理理念作为指导,进而实施完善而且全面地管理体系而有效提高企业运营效果、员工工作效率以及市场竞争力等。绩效管理在企业管理中具有明显的导向作用,全面完整的绩效管理对组织绩效和个人绩效的达成和提供具有较大的作用。本文以A公司为例,A公司是一家国内种子公司,营销中心是该公司运行最关键的组成板块。本文通过对A公司营销中心绩效管理现状进行调查,找出存在的问题,通过调查问卷法、专家访谈法、文献研究法等研究方法,结合相关绩效管理的理论知识(包括目标管理法、关键业绩指标法等方法)重新设计了A公司2015年营销中心的绩效管理方案。该方案能够弥补以前的不足,不仅注重业绩指标和过程指标的同时考核,还特别注重考核的过程的完整性,即实行全面的绩效管理体系,包括制定绩效计划、绩效实施、绩效考核、绩效反馈和沟通、绩效结果的应用5个方面的系统性和循环性的过程,希望能真正实现绩效管理的作用。同时在制定方案的过程中,跟A公司营销中心的员工进行了充分的沟通和交流,以期达到理想的效果。通过本方案的实施,希望能促进A公司年度战略目标的达成,并且帮助提升A公司销售人员的绩效。此外,制定有关提升A公司的营销中心绩效管理的方案,也是对现代企业管理所做的良性探索以及尝试,该方案有助于设计适应市场经济条件的绩效管理体系,而且值得推广以保证不同公司营销中心得以进行借鉴。
[Abstract]:Different enterprises adopt different management methods and measures to manage their employees, hoping to improve the operation effect of enterprises by taking advanced management concept as the guidance, and then implementing a perfect and comprehensive management system. Staff efficiency and market competitiveness. Performance management plays an obvious guiding role in enterprise management. Comprehensive and complete performance management plays an important role in the achievement and provision of organizational performance and individual performance. This paper takes company A as an example, A company is a domestic seed company, marketing center is the most important component of the company's operation. In this paper, by investigating the current situation of performance management in Marketing Center of Company A, we find out the existing problems, through questionnaire, expert interview, literature research and other research methods. Based on the theoretical knowledge of performance management (including target management method, key performance index method, etc.), this paper redesigns the performance management scheme of Company A's 2015 marketing center. The program can make up for the previous deficiencies, not only pay attention to performance indicators and process indicators at the same time, but also pay special attention to the integrity of the assessment process, that is, the implementation of a comprehensive performance management system, including the development of performance plans, performance implementation, The systematic and circular process of performance appraisal, performance feedback and communication, and the application of performance results is hoped to realize the function of performance management. At the same time, in the process of making the plan, we communicate and communicate fully with the staff of company A marketing center, in order to achieve the ideal effect. Through the implementation of this program, we hope to promote the achievement of company A's annual strategic objectives and help improve the performance of company A sales personnel. In addition, it is also a good exploration and attempt to improve the marketing center performance management of company A, which is helpful to design a performance management system adapted to the market economy. And worth popularizing to ensure different company marketing center can carry on reference.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92
本文编号：2344526
[Abstract]:Different enterprises adopt different management methods and measures to manage their employees, hoping to improve the operation effect of enterprises by taking advanced management concept as the guidance, and then implementing a perfect and comprehensive management system. Staff efficiency and market competitiveness. Performance management plays an obvious guiding role in enterprise management. Comprehensive and complete performance management plays an important role in the achievement and provision of organizational performance and individual performance. This paper takes company A as an example, A company is a domestic seed company, marketing center is the most important component of the company's operation. In this paper, by investigating the current situation of performance management in Marketing Center of Company A, we find out the existing problems, through questionnaire, expert interview, literature research and other research methods. Based on the theoretical knowledge of performance management (including target management method, key performance index method, etc.), this paper redesigns the performance management scheme of Company A's 2015 marketing center. The program can make up for the previous deficiencies, not only pay attention to performance indicators and process indicators at the same time, but also pay special attention to the integrity of the assessment process, that is, the implementation of a comprehensive performance management system, including the development of performance plans, performance implementation, The systematic and circular process of performance appraisal, performance feedback and communication, and the application of performance results is hoped to realize the function of performance management. At the same time, in the process of making the plan, we communicate and communicate fully with the staff of company A marketing center, in order to achieve the ideal effect. Through the implementation of this program, we hope to promote the achievement of company A's annual strategic objectives and help improve the performance of company A sales personnel. In addition, it is also a good exploration and attempt to improve the marketing center performance management of company A, which is helpful to design a performance management system adapted to the market economy. And worth popularizing to ensure different company marketing center can carry on reference.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92
【共引文献】
相关硕士学位论文 前3条
1 安光辉;天津A公司人力资源规划研究[D];西南交通大学;2014年
2 董凡;职业教育校企合作现状分析与改革探究[D];延边大学;2014年
3 杨彦;四川杨林贸易有限公司人力资源管理人员胜任力结构研究[D];四川师范大学;2013年
，本文编号：2344526
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