“农超对接”模式下农村专业合作社农产品营销问题研究

发布时间：2018-11-20 12:36

【摘要】："农超对接"模式下,农村合作社既可以拥有可靠稳定的农产品销售渠道,参与农户可以获得可靠稳定的收入,超市也可以放心的为消费者提供好的产品。为了推动这一合作模式的发展,提升消费者对农村合作社产品的认可,应该加大对合作社产品的营销力度,进一步扩大农产品的销售数量,增大超市与农户的利润空间,给超市与农户的继续合作提供更大的动力,使"农超对接"模式更为稳定的发展下去,在发展的过程中,不断完善、健全,成为农产品生产经营的主流模式,开启农业经营发展的新思路。当前,"农超对接"模式下,农产品的营销水平较低,影响了超市内农产品销量的提升,本文从消费者、品牌、产品营销策略和市场宣传等几个方面分析了其存在的问题,并从这几个方面入手探讨了有效的营销策略。
[Abstract]:Under the mode of "agricultural super docking", rural cooperatives can not only have reliable and stable marketing channels of agricultural products, but also obtain reliable and stable income for participating farmers. Supermarkets can also provide good products for consumers. In order to promote the development of this mode of cooperation and promote the recognition of rural cooperative products by consumers, we should increase the marketing of cooperative products, further expand the sales of agricultural products, and increase the profit space of supermarkets and farmers. To provide a greater impetus for the continued cooperation between supermarkets and farmers, to make the mode of "agricultural super docking" more stable and continue to develop, in the process of development, constantly improve and improve, become the mainstream mode of agricultural production and management, Open the new train of thought of agricultural management development. At present, the marketing level of agricultural products is low in the mode of "agricultural super docking", which affects the promotion of the sales of agricultural products in supermarkets. This paper analyzes the existing problems from the aspects of consumers, brands, product marketing strategies and market propaganda, etc. And from these several aspects to explore the effective marketing strategy.
【作者单位】：河南经贸职业学院;
【基金】：2013年度河南省科技厅软科学项目,项目名称:基于社交网络的病毒式营销问题研究,编号:132400411376
【分类号】：F321.42

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