“异化”的自觉之路——云南卫视的覆盖现状和发展策略
发布时间：2018-11-21 07:55
【摘要】：正对于一个卫视来说,覆盖无异于就是基础工程——铺路,铺路当然需要砸钱,钱花得越多,路就铺得越长越宽。但是,在三网融合条件下,这项铺路工作也发生了巨大的变化,越来越多的卫视将覆盖业务当做品牌战略的一项重要环节来看待。事实上,覆盖作为一种传播渠道平台,其发展战略和营销模式的探索对当今中国电视行业显得尤为重要。互联网的飞速发展,使电视节目的传播渠道、覆盖渠道也越来越多样化。前有传统公共有线电视网费用的水涨船高,后有新兴互联
[Abstract]:For a satellite TV, coverage is the same as basic engineering-paving the road, of course, the more money you spend, the longer and wider the road will be paved. However, under the condition of three-network convergence, this paving work has also undergone tremendous changes, more and more satellite TV will cover business as an important part of brand strategy. In fact, as a communication channel platform, the exploration of its development strategy and marketing model is particularly important to the Chinese television industry. With the rapid development of the Internet, the channels of TV programs are becoming more and more diversified. Before the rise in the cost of traditional public cable television network, there is a new interconnection
【作者单位】： 云南卫视覆盖办公室;
【分类号】：G229.2
[Abstract]:For a satellite TV, coverage is the same as basic engineering-paving the road, of course, the more money you spend, the longer and wider the road will be paved. However, under the condition of three-network convergence, this paving work has also undergone tremendous changes, more and more satellite TV will cover business as an important part of brand strategy. In fact, as a communication channel platform, the exploration of its development strategy and marketing model is particularly important to the Chinese television industry. With the rapid development of the Internet, the channels of TV programs are becoming more and more diversified. Before the rise in the cost of traditional public cable television network, there is a new interconnection
【作者单位】： 云南卫视覆盖办公室;
【分类号】：G229.2
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