浅谈网络交互技术在服装陈列设计中的运用

发布时间：2018-11-21 20:27

【摘要】：服装卖场是服装企业利用展示空间和道具有序地安排和陈列服装,并借助装饰、照明、音响等手段,营造出的商业空间环境,通过所创造的展示空间,有目的地将服装展现给潜在客户,并力求对顾客心理、思想与行为产生相应的影响,最终说服潜在消费者完成购买行为的场所。通过不断改进服装陈列而促进服装的营销,这一做法在上世纪50年代被简单定义为服装产品最终的销售场所；而现在,则是成为了为满足广大消费者需求、提供便利购物载体而且把服装陈列作为推广服装企业自身品牌文化的平台。也正是由于服装卖场在现在服装销售与品牌推广中起着如此重要的作用,服装卖场的陈列在服装营销中的地位也在逐步提高,目前在服装领域各服装品牌公司都在全力打造带有自身品牌特色的服装卖场陈列方式以期待能在现代品牌林立的服装市场上掌握销售和品牌推广的主动权。随着网络技术以及移动终端产品的不断发展与进步,网络资源通过人们每个人携带的移动终端,例如手机和平板电脑与现实社会进行联系,实现线上与线下的交互。网络交互技术正广泛地应用于人们生活当中的各个领域,这些领域也正处于产业信息的更新与升级之中。目前在信息化程度偏低的服装行业网络交互技术的使用率普遍较低,服装产业信息的更新与升级速度也明显偏慢,因此需要我们服装工作者大力发展服装领域的产业信息更新与升级工作,服装卖场作为现代服装企业进行服装销售与品牌推广的平台进行信息的更新与升级显得尤为重要。现阶段服装陈列设计虽然应用了二维码以及客户端软件等网络交互技术,但其最终的效果仍停留在商品的促销与客户会员优惠的阶段,潜在客户不能与品牌的线上与先下进行联系。网络交互技术利用针对最新的网络店铺最新趋势以及线上与线下联合销售的新模式进行服装陈列设计的辅助,为服装企业提供了一种服装陈列的新途径,潜在客户通过网络交互技术可以将网络销售与实体销售进行联系,全面提升了服装企业终端卖场的陈列与展示功能,也提高了服装品牌在顾客心中的品牌知名度。
[Abstract]:Clothing store is the clothing enterprises use display space and props to arrange and display clothing orderly, and by means of decoration, lighting, sound and other means, create a commercial space environment, through the creation of display space, The clothing will be displayed to the potential customer purposefully, and will strive to produce the corresponding influence to the customer psychology, the thought and the behavior, finally persuades the potential consumer to complete the purchase behavior place. Through the continuous improvement of clothing display to promote the marketing of clothing, this practice in the 1950s was simply defined as the final place of sale of clothing products; Now, it has become the platform to promote the brand culture of clothing enterprises by providing convenient shopping carrier to meet the needs of consumers. It is precisely because the clothing store plays such an important role in the current clothing sales and brand promotion, the position of the clothing store display in the clothing marketing is also gradually improving. At present, every clothing brand company in the clothing field is making every effort to create the display mode of the clothing store with its own brand characteristics in the hope of mastering the initiative of sales and brand promotion in the clothing market with numerous modern brands. With the continuous development and progress of network technology and mobile terminal products, network resources communicate with the real society through the mobile terminals carried by everyone, such as mobile phones and tablets, and realize the interaction between online and offline. Network interaction technology is widely used in every field of people's life, and these fields are also in the process of updating and upgrading of industrial information. At present, the utilization rate of network interaction technology in garment industry is generally low, and the speed of updating and upgrading of clothing industry information is also obviously slow. Therefore, it is necessary for us garment workers to develop the updating and upgrading of industrial information in the field of clothing. As a platform for modern garment enterprises to carry out clothing sales and brand promotion, it is particularly important to update and upgrade the information of clothing stores. At the present stage, although the clothing display design uses network interaction technology such as QR code and client-side software, its final effect is still at the stage of the promotion of goods and the preferential treatment of customer members. Potential customers can not contact the brand online and first-to-bottom. With the help of the latest trend of online stores and the new mode of online and offline joint sales, the network interactive technology provides a new way for clothing enterprises to display clothing. Through the network interaction technology, the potential customers can connect the network sales with the physical sales, which can enhance the display and display function of the clothing enterprise terminal store, and also enhance the brand popularity of the clothing brand in the customer's heart.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J525.2

【相似文献】