经管类图书封面设计的类型化研究

发布时间：2018-12-09 10:19

【摘要】：当今经济的快速发展,读者对经济管理类知识的需求越来越迫切。经管类图书的出版数量急剧增多,种类丰富。经管类图书封面设计质量也有了新的增加与提高,并逐渐形成了现代化图书装帧设计体系。图书装帧设计的核心是封面设计。作为现代装帧设计师,我们要对经管类图书封面设计进行类型化的研究,使其形成一个整体的视觉传达系统,既要满足经济和管理类受众群体的知识、文化、审美和心理等方面需求,还要满足现代人个性化设计要求。好的经管类封面设计通过引导购买者进行宣传介绍书籍内容,美化书籍、吸引读者视线,辅助市场营销者进行类型化识别和分类整理。因此,从封面设计角度对经管类图书进行深入的研究,梳理我国经管类图书的分类,深入分析经管类图书类型化特征。不论从对国内图书市场的影响维度,还是从促进我国经济发展和企业管理的角度来看,都具有很好的现实意义。同时,期望能为我国经管类图书市场的有序繁荣做到积极的作用。为深入探讨国内经管类图书封面设计类型化的规律,本研究从纵向与横向两个层面进行分析。纵向上主要是探讨经管类图书封面设计在主题内容上的分类,横向则是探讨分类的经管类图书封面的设计应用。经管类图书类型化研究可以使设计师更好的应用于分类设计,设计更人性化,表现出个性化视觉效果。还可以宣传介绍书籍内容,美化书籍、吸引读者视线。在当今经管类图书品种繁多,在设计各异的出版物市场中,如何通过类型化研究细分市场,如何满足不同层次读者的需求,如何使设计师分类更加明确,如何使市场营销者管理更为方便,这些成为本文主要研究的课题。此外,经管类图书封面类型化研究可以引导读者和市场营销者快速、准确的查找所需图书,提高工作效率。
[Abstract]:With the rapid development of economy, readers need more and more economic management knowledge. The number of books published in the management category has increased sharply and the types are abundant. The design quality of economic management books cover has also been increased and improved, and a modern book binding design system has been gradually formed. The core of book binding design is cover design. As a modern binding designer, we should study the design of the cover of economic and management books in order to form a whole visual communication system, which should satisfy the knowledge and culture of the economic and management audience groups. Aesthetic and psychological needs, but also to meet the needs of modern personalized design. Good business management cover design guides buyers to publicize and introduce books, beautify books, attract readers' attention, and assist marketers in typological identification and sorting. Therefore, from the angle of cover design, this paper makes a deep study on the management books, combs the classification of the economic management books in our country, and analyzes the characteristics of the types of the economic management books in depth. It is of great practical significance not only in terms of its influence on the domestic book market, but also in terms of promoting the economic development and enterprise management in our country. At the same time, it is expected to play a positive role in the orderly prosperity of the market. In order to probe into the typology of the design of the cover of domestic economic management books, this study is analyzed from two aspects: vertical and horizontal. The main purpose of this paper is to discuss the classification of economic management book cover design on the subject content vertically and horizontally to discuss the design and application of the economic management book cover design. The research on the type of books of economic management can make designers better apply to classified design, design more humanized, and show individualized visual effect. You can also promote the introduction of book content, beautification of the book, to attract the attention of the reader. Nowadays, there are many kinds of books in economics and management, how to subdivide the market through typology research, how to satisfy the needs of readers at different levels, how to make the classification of designers more clear in the publication market with different designs, How to make marketer management more convenient, these become the main research topic of this article. In addition, the research on the cover type of management books can guide readers and marketers to find the books they need quickly and accurately, and improve the working efficiency.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524

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