基于大数据的互联网电视内容分析
发布时间：2018-12-14 07:18
【摘要】：正互联网电视是传统媒体与新兴媒体加速融合的重要形式之一,由于用户人数日益增多,其带来的影响力也日趋增大。通过大数据来分析互联网电视内容,可以有效提高节目内容的针对性,达到个性化营销的目的,大幅提升用户体验水平。根据市场研究机构Nelson和Digital TV Research的报告:2015年,中国互联网电视用户增长迅猛,年活跃用户接近3000万,用户使用黏性明显增加。同时,作为全球最大的电视机存量市场,我国互联网
[Abstract]:Positive Internet TV is one of the most important ways to accelerate the integration of traditional media and new media. Because of the increasing number of users, its influence is increasing day by day. The analysis of Internet TV content by big data can effectively improve the pertinence of program content, achieve the goal of individualized marketing, and greatly improve the level of user experience. According to market research organizations Nelson and Digital TV Research, Internet TV users in China grew rapidly in 2015, with annual active users approaching 30 million, and user use viscosity significantly increased. At the same time, as the world's largest television stock market, China's Internet
【作者单位】： 中国人民大学新闻学院;国家新闻出版广电总局广播电视规划院;
【分类号】：G229.2-F
本文编号：2378174
[Abstract]:Positive Internet TV is one of the most important ways to accelerate the integration of traditional media and new media. Because of the increasing number of users, its influence is increasing day by day. The analysis of Internet TV content by big data can effectively improve the pertinence of program content, achieve the goal of individualized marketing, and greatly improve the level of user experience. According to market research organizations Nelson and Digital TV Research, Internet TV users in China grew rapidly in 2015, with annual active users approaching 30 million, and user use viscosity significantly increased. At the same time, as the world's largest television stock market, China's Internet
【作者单位】： 中国人民大学新闻学院;国家新闻出版广电总局广播电视规划院;
【分类号】：G229.2-F
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，本文编号：2378174
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