我国原创少儿科普图书出版的现状及对策研究

发布时间：2018-12-19 16:17

【摘要】：随着我国少儿图书市场日渐繁荣,运营模式逐渐成熟,越来越多的人认识到在少儿时期增加科学类知识积累、培养科学兴趣的重要性,相关的少儿科普图书出版模式也日渐走向多样化、系统化。本文以原创少儿科普图书为研究对象,以2012-2016年网络书店当当网中原创少儿科普图书销售品种为数据基础,结合其他与原创少儿科普图书出版相关的数据信息和研究资料,对我国近五年原创少儿科普图书的发展进行了系统梳理与分析,在此基础上,探讨了原创少儿科普图书出版在当前社会环境下的出版现状以及存在的问题和原因,并提出了发展新对策,对现实的原创少儿科普图书研究提供一定的参考借鉴。全文共分五个部分。第一部分是绪论,分析了本文的研究目的与意义,概述了本文的研究现状、研究方法及主要创新点。第二部分对原创少儿科普图书进行了详细定义和分类,并发掘出当前市场形态发展背景下,我国原创少儿科普图书的优势与前景。第三部分研究了我国原创少儿科普图书的出版概况,进而从图书类别、读者对象、作者群体等方面分析我国原创少儿科普图书的出版特点。第四部分深度分析了原创少儿科普图书出版在图书品牌、作者资源、市场开发、营销宣传等方面存在的问题,发掘其背后出版机构单纯逐利、数字出版不断推进、消费者对科普阅读认知不足等现实原因。最后一章从提升图书选题质量、培养高素质作者资源、深化市场开发、强化多方位营销宣传等几个方面提出了对我国原创少儿科普图书出版的可行性对策。
[Abstract]:With the prosperity of the children's book market and the maturity of the operation mode in China, more and more people realize the importance of increasing the accumulation of scientific knowledge and cultivating scientific interest in childhood. The publication mode of children's popular science books is becoming more and more diversified and systematized. This paper takes the original children's popular science books as the research object, taking the original children's popular science books' sales variety in Dangdang, an online bookshop from 2012-2016 as the data basis, and combining with other data information and research materials related to the original children's popular science books publication. This paper systematically combs and analyzes the development of the original children's popular science books in recent five years in our country. On the basis of this, it probes into the present publishing situation, existing problems and reasons of the original children's popular science books publication under the current social environment. And put forward the development of new countermeasures to the reality of the original popular science books for children to provide certain reference. The full text is divided into five parts. The first part is the introduction, analyzes the purpose and significance of this paper, summarizes the research status, research methods and main innovation points. In the second part, the author defines and classifies the original children's popular science books in detail, and finds out the advantages and prospects of the original children's popular science books in China under the background of the development of the current market pattern. The third part studies the general situation of the publication of the original children's popular science books in China, and then analyzes the publishing characteristics of the original children's popular science books in our country from the aspects of book category, readers' object, author's group and so on. The fourth part deeply analyzes the problems existing in the book brand, author resources, market development, marketing and propaganda, and finds out that the publishing organization is simply pursuing profit, and the digital publishing is advancing continuously, which is based on the analysis of the problems existing in the book brand, author resources, market development, marketing and propaganda, etc. Consumers have insufficient understanding of popular science reading and other practical reasons. In the last chapter, the author puts forward the feasible countermeasures for the publication of the original children's popular science books in China from several aspects, such as improving the quality of the selected topics of books, cultivating high-quality author resources, deepening the market development, and strengthening the marketing and publicity of various aspects.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2

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