信息生态视域下移动健康信息消费行为分析——以健康可穿戴技术为例
发布时间：2019-01-01 20:08
【摘要】：旨在探究用户的移动健康信息消费行为,通过分析影响因素及其内在作用机理提出管理策略,对移动健康技术的开发商、生产商和销售商的产品设计与开发、营销策略的制定和顾客服务与教育等实践工作具有积极意义。基于信息生态的研究视角,从信息技术因素、信息人因素、信息因素及信息环境因素4类因素展开分析,并整合技术接受模型提出研究假设构建研究模型。以健康可穿戴技术为实证研究对象,采用问卷访谈的方式获取380份有效数据,并利用SmartPLS2.0软件对模型进行检验。研究发现,感知易用性正向影响感知有用性,感知易用性和感知有用性均正向促进消费意愿;用户创新性和健康知识素养正向影响感知易用性;信息的准确性正向影响感知易用性,信息安全性正向影响感知易用性和有用性;顾客教育正向促进感知易用性和有用性,参照群体正向影响感知有用性。
[Abstract]:The purpose of this paper is to explore the consumer behavior of mobile health information, and to put forward the management strategy by analyzing the influencing factors and its internal mechanism, and to design and develop the products of the developers, producers and sellers of mobile health technology. The formulation of marketing strategy and the practice of customer service and education are of positive significance. Based on the research perspective of information ecology, this paper analyzes four kinds of factors: information technology factor, information person factor, information factor and information environment factor, and puts forward the research hypothesis to construct the research model by integrating the technology acceptance model. Taking healthy wearable technology as the empirical research object, we obtained 380 valid data by questionnaire interview, and used SmartPLS2.0 software to test the model. The study found that perceived usability positively affects perceived usefulness, perceived usability and perceived usefulness both positively promote consumer willingness, user innovation and health knowledge literacy positively affect perceived usability; Accuracy of information positively affects perceived usability, information security positively affects perceived usability and usefulness; customer education positively promotes perceived usability and usefulness, and reference group positively affects perceived usefulness.
【作者单位】： 武汉大学信息资源研究中心;中国科学院大学公共政策与管理学院;
【基金】：国家自然科学基金项目“Web2.0环境下基于社会化网络瓶颈限制的信息扩散最大化研究”(71203166) 武汉大学自主科研项目(人文社会科学)“危机伤害情境下网络声誉演化与修复机制研究”(受“中央高校基本科研业务费专项资金”资助)和武汉大学人文社会科学“70后”学者学术发展计划专题项目“数字人文和语义挖掘”的研究成果之一
【分类号】：F713.55
本文编号：2398059
[Abstract]:The purpose of this paper is to explore the consumer behavior of mobile health information, and to put forward the management strategy by analyzing the influencing factors and its internal mechanism, and to design and develop the products of the developers, producers and sellers of mobile health technology. The formulation of marketing strategy and the practice of customer service and education are of positive significance. Based on the research perspective of information ecology, this paper analyzes four kinds of factors: information technology factor, information person factor, information factor and information environment factor, and puts forward the research hypothesis to construct the research model by integrating the technology acceptance model. Taking healthy wearable technology as the empirical research object, we obtained 380 valid data by questionnaire interview, and used SmartPLS2.0 software to test the model. The study found that perceived usability positively affects perceived usefulness, perceived usability and perceived usefulness both positively promote consumer willingness, user innovation and health knowledge literacy positively affect perceived usability; Accuracy of information positively affects perceived usability, information security positively affects perceived usability and usefulness; customer education positively promotes perceived usability and usefulness, and reference group positively affects perceived usefulness.
【作者单位】： 武汉大学信息资源研究中心;中国科学院大学公共政策与管理学院;
【基金】：国家自然科学基金项目“Web2.0环境下基于社会化网络瓶颈限制的信息扩散最大化研究”(71203166) 武汉大学自主科研项目(人文社会科学)“危机伤害情境下网络声誉演化与修复机制研究”(受“中央高校基本科研业务费专项资金”资助)和武汉大学人文社会科学“70后”学者学术发展计划专题项目“数字人文和语义挖掘”的研究成果之一
【分类号】：F713.55
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