益阳市小微企业经营风险及防范对策研究

发布时间：2019-01-11 10:54

【摘要】：随着我国社会主义市场经济的不断进步,企业在发展过程中会遇到来自企业内部或外部的各种风险。而经营过程中缺乏风险防范意识或者风险防范措施不到位,都会使企业的生存与发展受到威胁,所以企业只有首先明白自身所面临的经营风险,才能制定科学的防范对策来避免或化解风险。小微企业已经成为中国经济发展不可或缺的重要力量。虽然小微企业的生存和发展得到了国家优惠的税收政策、信贷政策、财政政策和各级地方政府部门的积大力支持,但这并不能从根本上化解小微企业自身固有的经营风险。因此,加强小微企业的经营风险与防范研究,既是小微企业管理者的头等大事,也是政府部门的重要课题。基于小微企业类型众多,企业经营差异性大,某单个小微企业的经营情况不足以涵盖所要研究的内容,因而选择益阳市小微企业这个区域群体进行研究,旨在为地方小微企业发展和地方政府决策提供有价值性的参考。论文按照“现实问题→理论分析→解决办法”的思路,首先通过实地考察,对益阳市小微企业经营发展现状进行分析,了解和把握住益阳市小微企业在经营活动中所面临的主要问题;然后,根据益阳市小微企业经营风险存在的主要内在因素,从企业的定位、营销、信誉和管理四个方面剖析了益阳市小微企业存在的经营风险;最后,运用经济理论及企业管理的相关理论和原理,较为全面地研究并提出了益阳市小微企业防范上述四个方面经营风险的具体措施。这对于探索小微企业风险控制规律,降低小微企业经营风险,拓展经营空间,提升经营水平和确保国家经济安全都有重要的意义。
[Abstract]:With the continuous progress of socialist market economy in China, enterprises will encounter various risks from inside or outside of enterprises in the process of development. However, the lack of awareness of risk prevention or the lack of measures to prevent risks in the course of operation will threaten the survival and development of enterprises. Therefore, enterprises must first understand the operational risks they are facing. In order to formulate scientific preventive measures to avoid or resolve the risk. Small and micro enterprises have become an indispensable force in China's economic development. Although the survival and development of small and micro enterprises are strongly supported by national preferential tax policies, credit policies, fiscal policies and local government departments at all levels, this cannot fundamentally resolve the inherent operating risks of small and micro enterprises. Therefore, strengthening the management risk and prevention research of small and micro enterprises is not only the top priority for managers of small and micro enterprises, but also an important subject for government departments. Based on the fact that there are many types of small and micro enterprises and large differences in business operation, the management of a single small and micro enterprise is not enough to cover the content to be studied, so we choose Yiyang small and micro enterprise as a regional group to study. The aim is to provide valuable reference for the development of local small and micro enterprises and local government decision-making. According to the idea of "theoretical analysis of practical problems and solutions", this paper first analyzes the present situation of small and micro enterprises in Yiyang City through field investigation. To understand and grasp the main problems faced by small and micro enterprises in Yiyang City; Then, according to the main internal factors of the existence of the small and micro enterprises in Yiyang City, the paper analyzes the operating risks of the small and micro enterprises in Yiyang City from the four aspects of enterprise positioning, marketing, reputation and management. Finally, by using the economic theory and the related theories and principles of enterprise management, this paper studies and puts forward the concrete measures for the prevention of the four aspects of management risk in Yiyang small and micro enterprises. It is of great significance to explore the law of risk control of small and micro enterprises, to reduce the risk of small and micro enterprises, to expand the management space, to improve the management level and to ensure the national economic security.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F276.3;F272.3

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