DS集团骨干员工流失案例研究

发布时间：2019-01-22 17:10

【摘要】：自改革开放以来,随着中国经济快速增长、持续发展,我国零售业也获得了巨大的发展,各种规模的购物中心、百货商场、超级市场的数量急剧增长,行业内部的竞争日益激烈,随之而来的人力资源争夺战也是愈演愈烈,这致使零售企业中优秀的专业人才流失严重,尤其是从大型零售集团锤炼出来的,具有较高业务能力和个人素质的骨干员工。对于零售企业而言,从最初的选址开店、筹备招商到后期的营销策划、运营管理都需要具有丰富的行业经验、专业技能及人脉资源的骨干员工来做支撑,但是往往这种骨干员工本身资源就相对匮乏,培养周期较长,如若流失,将在一定程度上制约着零售企业的可持续性发展。因此,只有有效解决零售企业骨干员工的流失问题,才能保持零售企业持久的竞争力和生命力。本文以发现、分析和解决问题为主旨,通过案例研究的方法,对DS集团骨干员工的流失问题予以分析和研究。文章通过描述DS集团有代表性的骨干员工流失的真实案例,运用所学的管理理论,结合零售行业、企业自身以及员工个体等因素,挖掘DS集团骨干员工流失原因并加以深入分析。针对具体原因,提出了建立完善的薪资福利体系、建立合理的职业发展规划及建设“以人为本”的企业文化等改进措施及建议。希望通过这些措施,提高DS集团人力资源管理水平,提升企业文化建设,降低骨干员工流失率,增强企业核心竞争力。本文所描述的DS集团骨干员工流失方面的问题,在目前的零售企业中具有比较普遍的代表性。期望本文研究并实际运用的具体操作方式和解决方案,能够为同行和相关企业的人力资源管理提供一定的启示,为零售企业解决骨干员工流失的问题起到参考作用。
[Abstract]:Since the reform and opening up, with the rapid growth and sustained development of China's economy, the retail industry in China has also achieved tremendous development. The number of shopping centers, department stores and supermarkets of all sizes has increased dramatically. The competition within the industry is becoming increasingly fierce, and the ensuing battle for human resources has also intensified. This has led to a serious loss of outstanding professionals in retail enterprises, especially from large retail groups. Have high business ability and personal quality of the backbone staff. For retail enterprises, from the initial location to open stores, prepare for investment to the late marketing planning, operation management needs a wealth of industry experience, professional skills and human resources to support the backbone of the staff, But often this kind of backbone staff itself resources is relatively scarce, the training period is relatively long, if the loss, will restrict the sustainable development of retail enterprises to a certain extent. Therefore, only by effectively solving the problem of the loss of backbone staff in retail enterprises, can we maintain the lasting competitiveness and vitality of retail enterprises. In order to find, analyze and solve the problem, this paper analyzes and studies the problem of the loss of the backbone staff of DS Group through the method of case study. This article describes the real case of the DS group's representative backbone staff turnover, applies the management theory learned, and combines the retail industry, the enterprise itself and the individual employees and other factors. Excavate the DS group backbone staff drain reason and give a thorough analysis. Aiming at the specific reasons, this paper puts forward some improvement measures and suggestions, such as establishing a perfect salary and welfare system, establishing a reasonable career development plan and building a "people-oriented" enterprise culture. It is hoped that through these measures, the level of human resources management in DS Group will be improved, the construction of enterprise culture will be promoted, the wastage rate of backbone staff will be reduced, and the core competitiveness of the enterprise will be strengthened. This paper describes the problem of staff turnover in DS Group, which is generally representative in retail enterprises. It is expected that the specific operation methods and solutions studied and applied in this paper can provide some enlightenment for the human resource management of peers and related enterprises, and play a reference role in solving the problem of staff turnover in retail enterprises.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F724.2

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