电力营销客户档案管理信息系统设计与实现
发布时间：2019-01-28 09:35
【摘要】：随着“三集五大”改革不断推进,对电力企业的管理要求也越来越高。针对电力营销的客户档案管理工作也应不断地推陈出新,加强和规范电力营销档案的管理,从而提高营销工作的效率以及现代化管理水平,使电力营销档案更好的为企业营销工作服务,满足“大营销”管理模式的需要。作为电力公司与电力客户直接打交道的营销部门,应该提高自身服务水平为广大电力客户服务。本论文从电力企业的实际情况出发,提出了如何来实现电力营销客户档案管理系统,并提出系统的技术实现方案。针对目前电力公司营销客户档案存在营销客户资料纯手工管理存在的问题,实体管理较为复杂、数据存储分散、无法进行全面分析、工作效率低的实际问题出发,提出了包含档案管理基础数据库和规范营销客户档案的收集、整理、借阅等日常工作的信息化管理系统。主要研究内容包括:开展档案管理系统的业务需求及非业务需求的调研和分析;利用软件设计方法对系统的功能及数据库进行设计;完成档案管理系统的功能实现及测试。本系统根据营销客户档案管理的特点,提出了建设集中式的营销客户档案管理系统。本系统使用成熟的Java技术、Oracle数据库构建了现代化的营销客户档案管理系统。实现了营销客户档案添加、移交、整理、归档及借阅管理于一体的系统功能。通过本系统可以快速进行营销档案的日常管理工作,员工通过系统可以实现在线查阅客户档案资料情况,从而提高了营销客户档案管理工作的规范和效率,并为营销档案管理工作提供了原始资料科学化管理,通过系统的全面使用,可以有效地提高电力企业的客户档案服务水平。
[Abstract]:Along with the reform of "three sets and five big", the management requirement of electric power enterprise is higher and higher. In view of the customer file management of electric power marketing, we should constantly bring forth the old and bring forth new ones, strengthen and standardize the management of electric power marketing archives, so as to improve the efficiency of marketing work and the level of modern management. Make the electric power marketing file better serve for the enterprise marketing work, meet the needs of the "big marketing" management mode. As the marketing department of electric power company dealing with electric power customers directly, it should improve its service level to serve the majority of electric power customers. Based on the actual situation of electric power enterprises, this paper puts forward how to realize the power marketing customer file management system, and puts forward the technical realization scheme of the system. Aiming at the problems of pure manual management of marketing customer data in the marketing customer file of electric power company at present, the entity management is more complicated, the data storage is scattered, can not be comprehensively analyzed, and the work efficiency is low. This paper puts forward an information management system which includes the basic database of archives management and the collection, collation and borrowing of marketing customer files. The main research contents include: carrying out the investigation and analysis of the business and non-business requirements of the archives management system; designing the functions and databases of the system by using the software design method; completing the function realization and testing of the archives management system. According to the characteristics of marketing customer file management, this system puts forward the construction of centralized marketing customer file management system. This system uses the mature Java technology, the Oracle database has constructed the modernized marketing customer file management system. The system functions of adding, transferring, arranging, archiving and borrowing management of marketing customer files are realized. Through the system, the daily management of marketing archives can be carried out quickly, and the staff can access the customer files online through the system, thus improving the standardization and efficiency of the management of marketing customer files. It also provides scientific management of original data for marketing archives management. Through the comprehensive use of the system, the customer file service level of electric power enterprises can be effectively improved.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
，
本文编号：2416939
[Abstract]:Along with the reform of "three sets and five big", the management requirement of electric power enterprise is higher and higher. In view of the customer file management of electric power marketing, we should constantly bring forth the old and bring forth new ones, strengthen and standardize the management of electric power marketing archives, so as to improve the efficiency of marketing work and the level of modern management. Make the electric power marketing file better serve for the enterprise marketing work, meet the needs of the "big marketing" management mode. As the marketing department of electric power company dealing with electric power customers directly, it should improve its service level to serve the majority of electric power customers. Based on the actual situation of electric power enterprises, this paper puts forward how to realize the power marketing customer file management system, and puts forward the technical realization scheme of the system. Aiming at the problems of pure manual management of marketing customer data in the marketing customer file of electric power company at present, the entity management is more complicated, the data storage is scattered, can not be comprehensively analyzed, and the work efficiency is low. This paper puts forward an information management system which includes the basic database of archives management and the collection, collation and borrowing of marketing customer files. The main research contents include: carrying out the investigation and analysis of the business and non-business requirements of the archives management system; designing the functions and databases of the system by using the software design method; completing the function realization and testing of the archives management system. According to the characteristics of marketing customer file management, this system puts forward the construction of centralized marketing customer file management system. This system uses the mature Java technology, the Oracle database has constructed the modernized marketing customer file management system. The system functions of adding, transferring, arranging, archiving and borrowing management of marketing customer files are realized. Through the system, the daily management of marketing archives can be carried out quickly, and the staff can access the customer files online through the system, thus improving the standardization and efficiency of the management of marketing customer files. It also provides scientific management of original data for marketing archives management. Through the comprehensive use of the system, the customer file service level of electric power enterprises can be effectively improved.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
，
本文编号：2416939
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