基于智能终端的服务推送应用平台的研究

发布时间：2019-02-11 20:03

【摘要】：随着网络技术日益成熟,智能终端的快速普及以及移动互联网的迅猛发展,传统运营商当前处在从语音经营为主向流量经营为主的转变期。在垃圾信息泛滥、市场高度饱和及服务同质化的情况下,如何提供差异化的服务形式,实现个性化精准投放,提高营销效率,提升使用体验,通过高水平的流量营销带动收入提升利润,是现阶段行业内最重要的课题。论文结合目前行业现状、传统运营商的经营分析及业务推广模式,参考国内外先进的经验,对基于手机客户端的业务分析流程及流量营销工具的可行性进行研究,提出了手机客户端面向客户的各功能模块及结构,对具体内容进行了设计;并在业务模式的基础上,提出了以1作为平台的各类商业模式,包括:入口资源销售、资源置换共享和开展联合促销、大数据资源销售等;对试运行情况进行了分析总结。
[Abstract]:With the maturity of network technology, the rapid popularization of intelligent terminals and the rapid development of mobile Internet, traditional operators are currently in the transition period from voice operation to traffic management. In the case of spam information flooding, market saturation and service homogeneity, how to provide differentiated service forms, achieve personalized and accurate delivery, improve marketing efficiency, and enhance use experience, It is the most important subject in the industry at present to promote revenue and profits through high-level flow marketing. According to the current situation of the industry, the operation analysis and business promotion mode of the traditional operators, and referring to the advanced experience at home and abroad, the paper studies the feasibility of the business analysis process and the flow marketing tools based on the mobile phone client. The function modules and structures of client oriented mobile phone are put forward, and the specific contents are designed. On the basis of the business model, this paper puts forward various business models based on 1, including: import resource sales, resource exchange sharing and joint promotion, big data resource sales, etc. The trial operation is analyzed and summarized.
【学位授予单位】：南京邮电大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP391.3

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