B供电企业营销辅助业务外包选择分析

发布时间：2019-02-17 13:16

【摘要】：伴随着全球经济一体化发展,业务外包在世界范围内,包括中国已经广泛应用于各行各业、方方面面,其市场规模正在逐步扩大。供电企业业务外包顺应时代发展,符合企业发展战略,集中核心资源更好地发展营销核心业务,增强企业的竞争力。本文阐述了国内外业务外包相关研究现状和国网、南网典型供电企业业务外包的实际运作。从供电企业业务外包概念和分类入手,以供电企业业务管理框架为基础,剖析营销核心业务,识别营销辅助业务的范围、界定,并对现有外包模式进行分析。对论文分析运用到的传统经济学理论、价值链理论、核心竞争力理论、SWOT模型分析法和层次分析法进行了阐述。以B供电企业为例,总结其营销辅助业务外包目前存在的问题、开展业务外包的动因分析和风险分析。设计B供电公司业务外包组织体系和流程,从业务外包商的合作能力、管理能力和服务能力三个方面入手建立了B供电公司业务外包承包商选择指标体系,确立了指标权重的确定方法和效果评估的评价方法；最后进行了实证研究,利用Yaahp软件建立层次体系,采用层次分析法(Analytical Hierarchy Process, AHP)确定了评价指标的权重,根据外包商提供的方案,计算出了相应的评价结果,选择出最佳承包商,验证了体系的正确性和适用性,对提高B供电公司业务外包承包商选择的全面性和准确性具有较大意义。本文的研究成果对有效实施业务外包策略提供了决策分析依据和手段,具有在本公司以及更广范围内推广应用价值。
[Abstract]:With the development of global economic integration, business outsourcing has been widely used in all kinds of industries, including China, and its market scale is gradually expanding. The outsourcing of power supply enterprises is in line with the development of the times and the development strategy of the enterprises. The core resources should be concentrated to develop the core business of marketing and enhance the competitiveness of the enterprises. This paper describes the current situation of domestic and foreign business outsourcing research and the actual operation of business outsourcing of typical power supply enterprises in China and South China Network. Starting with the concept and classification of power supply enterprise's business outsourcing, this paper analyzes the core business of marketing, identifies the scope of marketing auxiliary business, defines the existing outsourcing mode and analyzes the existing outsourcing mode based on the business management framework of power supply enterprise. The traditional economics theory, value chain theory, core competence theory, SWOT model analysis and analytic hierarchy process are discussed. Taking B power supply enterprise as an example, this paper summarizes the existing problems of marketing auxiliary business outsourcing, and analyzes the motivation and risk of business outsourcing. This paper designs the business outsourcing organization system and process of B power supply company, sets up the selection index system of business outsourcing contractor in B power supply company from three aspects: cooperation ability, management ability and service ability. The determination method of index weight and the evaluation method of effect evaluation are established. Finally, empirical research is carried out, using Yaahp software to establish hierarchy system, AHP (Analytical Hierarchy Process, AHP) is used to determine the weight of evaluation index, and the corresponding evaluation results are calculated according to the scheme provided by outsourcers. The selection of the best contractor verifies the correctness and applicability of the system and is of great significance to improve the comprehensiveness and accuracy of the selection of outsourcing contractors in B Power supply Company. The research results of this paper provide the basis and means of decision analysis for the effective implementation of business outsourcing strategy, and have the value of popularizing and applying in our company and in a wider range.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.61;F274

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