儿童品牌玩具的色彩设计
发布时间：2019-02-18 14:35
【摘要】：在品牌的视觉设计系统中,最活跃的因素当属色彩。色彩作为一种无声语言,不仅影响着人们对事物的认知,而且传递着某种特定的情感和文化。然而近年来,随着新媒体技术和信息多元化的冲击,品牌产品“同质化”现象扰乱了人们对某些特定品牌的忠诚度,很多蒸蒸日上的品牌突然间变的岌岌可危。鉴于色彩在品牌视觉识别系统中的重要性和特殊性,通过色彩设计来提升一个品牌的个性魅力和独特文化,以实现品牌的差异化,成为设计师、企业、营销者们的常用的策略。儿童玩具作为与儿童生活息息相关的一类产品,伴随现代家庭结构、消费观、教育观的转变,其地位和作用变得越来越受重视,甚至有的教育学家和心理学家认为玩具对孩子的性格和情感塑造起着潜移默化的作用,这将会在长大后的人生观和价值观方面得到体现。另外,教育至上的中国教育现状,使得父母在为孩子选择玩具品牌时显得特别的谨慎,尤其是受过高等教育的那些家长,这似乎为品牌玩具的设计提出了新的挑战。本文选取了儿童品牌玩具色彩设计作为研究对象,是因为在此领域展开的专门性研究很少,且不够完善和系统。本文基于玩具体验者儿童的身心发展的特殊性,借助生理学、色彩心理学、哲学、美学、教育学、营销学等多个学科的交叉,全面分析儿童玩具色彩的普遍性和特殊性特征以及色彩对儿童成长和发展的重要性,进而阐述儿童玩具品牌色彩设计的原则和具体的实施过程,并借助案例的色彩分析,总结出了品牌玩具的一些常用的色彩设计的方法,并在文章最后就儿童品牌玩具的色彩设计方面的一些突出问题提出了反思,并附上了与本文相关的设计实践作品。本课题的研究虽然是围绕品牌玩具的色彩设计而展开,但其实质是为能够生产出具有人性化设计优秀品质的商品而服务。
[Abstract]:In the visual design system of brand, the most active factor is color. Color, as a silent language, not only affects people's cognition of things, but also conveys a certain emotion and culture. However, in recent years, with the impact of new media technology and information diversification, the phenomenon of "homogeneity" of brand products has disturbed people's loyalty to certain specific brands. In view of the importance and particularity of color in the brand visual recognition system, a brand's personality charm and unique culture can be promoted by color design to realize brand differentiation and become a common strategy for designers, enterprises and marketers. As a kind of product closely related to children's life, children's toys have been paid more and more attention to with the change of modern family structure, consumption view and education view. Some educators and psychologists even believe that toys play an imperceptible role in shaping children's character and emotion, which will be reflected in their outlook on life and values when they grow up. In addition, the educational status quo in China makes parents particularly cautious in choosing toy brands for their children, especially those with higher education, which seems to pose a new challenge to the design of branded toys. This paper selects the children's brand toy color design as the research object, because the specialized research carried out in this field is few, and is not perfect and systematic. Based on the particularity of children's physical and mental development, this paper uses the crossing of physiology, color psychology, philosophy, aesthetics, pedagogy, marketing and so on. This paper comprehensively analyzes the universality and particularity of children's toy color and the importance of color to children's growth and development, then expounds the principle and concrete implementation process of children's toy brand color design, and analyzes the color of children's toy brand with the help of case study. This paper summarizes some common methods of color design of brand toys, and at the end of the article puts forward some outstanding problems in the color design of children's brand toys, and appends the design practice works related to this article. Although the research of this subject revolves around the color design of brand toys, its essence is to produce the goods with excellent quality of humanized design.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TS958.52
本文编号：2425936
[Abstract]:In the visual design system of brand, the most active factor is color. Color, as a silent language, not only affects people's cognition of things, but also conveys a certain emotion and culture. However, in recent years, with the impact of new media technology and information diversification, the phenomenon of "homogeneity" of brand products has disturbed people's loyalty to certain specific brands. In view of the importance and particularity of color in the brand visual recognition system, a brand's personality charm and unique culture can be promoted by color design to realize brand differentiation and become a common strategy for designers, enterprises and marketers. As a kind of product closely related to children's life, children's toys have been paid more and more attention to with the change of modern family structure, consumption view and education view. Some educators and psychologists even believe that toys play an imperceptible role in shaping children's character and emotion, which will be reflected in their outlook on life and values when they grow up. In addition, the educational status quo in China makes parents particularly cautious in choosing toy brands for their children, especially those with higher education, which seems to pose a new challenge to the design of branded toys. This paper selects the children's brand toy color design as the research object, because the specialized research carried out in this field is few, and is not perfect and systematic. Based on the particularity of children's physical and mental development, this paper uses the crossing of physiology, color psychology, philosophy, aesthetics, pedagogy, marketing and so on. This paper comprehensively analyzes the universality and particularity of children's toy color and the importance of color to children's growth and development, then expounds the principle and concrete implementation process of children's toy brand color design, and analyzes the color of children's toy brand with the help of case study. This paper summarizes some common methods of color design of brand toys, and at the end of the article puts forward some outstanding problems in the color design of children's brand toys, and appends the design practice works related to this article. Although the research of this subject revolves around the color design of brand toys, its essence is to produce the goods with excellent quality of humanized design.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TS958.52
【参考文献】
相关硕士学位论文 前2条
1 李崇;家纺品牌色彩设计策略研究[D];北京服装学院;2012年
2 钱默;中国元素公仔与延伸品设计研究[D];北京服装学院;2013年
，本文编号：2425936
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