三明市旅游局旅游网络营销管理信息系统的研究与分析
发布时间：2019-03-18 21:04
【摘要】：随着我国经济的快速发展、人们生活水平的不断提高,人们的需求已经不单单只停留在衣食住行这些简单的层面上了,人们更加注重身心的发展和放松。旅游已经成为当今人们生活、娱乐和休闲的一个主题。面对三明市旅游项目的不断开发,如何开发三明市旅游局旅游网络营销管理信息系统来进行三明市旅游市场的营销已成为目前最迫切的问题。 论文介绍了三明市旅游局旅游网络营销管理信息系统的研究背景、项目意义和目前的研究与应用现状,明确了论文研究的内容和主要工作；在业务分析中,论文对系统存在的问题、组织机构、原有业务流程等进行了分析,给出了改造后的业务流程；在功能分析中,论文通过数据流分析和数据流描述,明确了系统的功能,给出了系统的总体功能功能结构图和子功能功能结构图,包括旅游信息发布、事件营销管理、假日营销管理、价格营销管理、游客统计分析和系统管理等子功能结构图；在数据分析中,论文对系统各功能的所需要处理的数据进行了分析,给出了实体类关系图,建立了数据库表结构；论文最后对所做的研究与分析工作进行了总结,并对进一步的工作进行了展望。
[Abstract]:With the rapid development of China's economy and the continuous improvement of people's living standards, people's needs have not only stayed on these simple levels of clothing, food, accommodation and transportation, but also people pay more attention to the development and relaxation of the body and mind. Tourism has become a theme of people's life, entertainment and leisure today. Faced with the continuous development of tourism projects in Sanming City, how to develop the tourism network marketing management information system of Sanming Tourism Bureau to carry out the marketing of Sanming tourism market has become the most urgent problem at present. This paper introduces the research background, project significance, current research and application status of tourism network marketing management information system of Sanming Tourism Bureau, and clarifies the content and main work of this paper. In the business analysis, the paper analyzes the problems of the system, the organization, the original business process and so on, and gives the reformed business process. In the function analysis, through data flow analysis and data flow description, the function of the system is clarified, and the overall function structure diagram and sub-function structure diagram of the system are given, including tourism information release, event marketing management, and so on. Holiday marketing management, price marketing management, tourist statistics analysis and system management sub-function structure chart; In the data analysis, the paper analyzes the data needed to deal with each function of the system, gives the entity class diagram, and sets up the database table structure. At the end of the paper, the research and analysis work are summarized, and the future work is prospected.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
本文编号：2443240
[Abstract]:With the rapid development of China's economy and the continuous improvement of people's living standards, people's needs have not only stayed on these simple levels of clothing, food, accommodation and transportation, but also people pay more attention to the development and relaxation of the body and mind. Tourism has become a theme of people's life, entertainment and leisure today. Faced with the continuous development of tourism projects in Sanming City, how to develop the tourism network marketing management information system of Sanming Tourism Bureau to carry out the marketing of Sanming tourism market has become the most urgent problem at present. This paper introduces the research background, project significance, current research and application status of tourism network marketing management information system of Sanming Tourism Bureau, and clarifies the content and main work of this paper. In the business analysis, the paper analyzes the problems of the system, the organization, the original business process and so on, and gives the reformed business process. In the function analysis, through data flow analysis and data flow description, the function of the system is clarified, and the overall function structure diagram and sub-function structure diagram of the system are given, including tourism information release, event marketing management, and so on. Holiday marketing management, price marketing management, tourist statistics analysis and system management sub-function structure chart; In the data analysis, the paper analyzes the data needed to deal with each function of the system, gives the entity class diagram, and sets up the database table structure. At the end of the paper, the research and analysis work are summarized, and the future work is prospected.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
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