基于“五分法”信令分析的精准化4G市场营销支撑方案
发布时间：2019-03-22 08:15
【摘要】：针对目前传统粗犷式4G营销手段存在的营销成本高、效率低的问题,本文从时段、业务习惯、用户套餐、终端等5个维度结合TD-LTE核心网信令分析挖掘手段创新提出"五分法"营销支撑方案,全方位分析用户需求,助力市场一线开展4G精准化营销,提升营销效率,提高市场份额。
[Abstract]:Aiming at the problems of high marketing cost and low efficiency existing in the traditional rough 4G marketing methods, this article from the period of time, business habits, user packages, Terminal and other five dimensions combined with the TD-LTE core network signaling analysis mining means innovation to put forward the "five-point method" marketing support scheme, all-round analysis of user needs, help the market to carry out 4G precision marketing, improve marketing efficiency. Increase market share.
【作者单位】： 中国移动通信集团广东有限公司中山分公司;
【分类号】：F623;F274;TN929.5
[Abstract]:Aiming at the problems of high marketing cost and low efficiency existing in the traditional rough 4G marketing methods, this article from the period of time, business habits, user packages, Terminal and other five dimensions combined with the TD-LTE core network signaling analysis mining means innovation to put forward the "five-point method" marketing support scheme, all-round analysis of user needs, help the market to carry out 4G precision marketing, improve marketing efficiency. Increase market share.
【作者单位】： 中国移动通信集团广东有限公司中山分公司;
【分类号】：F623;F274;TN929.5
【参考文献】
相关期刊论文 前4条
1 徐建平;;4G业务营销策略分析[J];信息通信;2014年10期
2 翟德怀;路W，
本文编号：2445426
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