花溪农村信用社积分管理信息系统的研究与分析

发布时间：2019-04-04 11:26

【摘要】：商业银行的积分营销是一种新的市场营销手段,本质上是一种以培养客户忠诚度,增加客户黏性,提升客户凝聚力为目的,进行客户管理、关系营销和精准营销的重要方式。银行卡与积分营销的组合使用,能有效的提高银行卡的使用频率,促进银行业务收益的提升,能巧妙的解决长期困扰商业银行通过银行卡促进金融产品的销售,有效刺激客户对银行卡的使用,并通过银行卡及渠道完善银行的客户服务工作,扩大银行的利润空间等问题。如何增强农村信用社的市场竞争力,提升客户消费驱动力,培养顾客的忠诚度,同时,促进农村信用社银行卡业务的发展,采用积分营销的策略将是一种有益的尝试。论文介绍了花溪农信社积分管理信息系统的研究背景、项目意义和目前的研究与应用现状,明确了论文研究的内容和主要工作,并运用软件工程技术和面向对象的分析方法对业务进行了分析。在业务分析中,给出了现有主要管理业务过程的的流程图,明确了现有业务流程存在的问题,通过业务流程再造,重构了主要业务电子化改造后的业务流程；在功能分析中,论文进行了用例建模,给出了用例图和用例描述,明确了系统的功能。在功能分析的基础上,给出了系统的总体功能架构和各功能模块的结构,包括积分业务规则管理、积分业务管理、积分计算、客户信息管理、查询与统计、系统管理等功能模块；在数据分析中,论文对系统各功能所处理的数据进行了分析,给出了实体类关系图,描述了数据库表的基本结构。论文最后对所做的研究与分析工作进行了总结,并对进一步的工作进行了展望。
[Abstract]:Credit marketing of commercial banks is a new marketing method. In essence, it is an important way of customer management, relationship marketing and precise marketing in order to cultivate customer loyalty, increase customer stickiness and enhance customer cohesion. The combination of bank card and credit marketing can effectively improve the frequency of bank card use, promote the promotion of bank business income, and skillfully solve the problem of long-term troubling commercial banks to promote the sale of financial products through bank cards. It can effectively stimulate the use of bank cards, improve the customer service of banks through bank cards and channels, expand the profit space of banks and so on. How to enhance the market competitiveness of rural credit cooperatives, enhance the driving force of customers' consumption, cultivate the loyalty of customers, and promote the development of bank card business of rural credit cooperatives, it will be a beneficial attempt to adopt the strategy of integral marketing. This paper introduces the research background, project significance, current research and application status of Huaxi Agricultural Credit Cooperative integral Management Information system, and clarifies the content and main work of the paper. And the software engineering technology and object-oriented analysis method are used to analyze the business. In the business analysis, the flow chart of the existing main business process management is given, and the problems existing in the existing business process are clarified. Through the business process reengineering, the main business process after the electronic transformation of the business process is reconstructed. In the function analysis, the use case modeling is carried out, the use case diagram and the use case description are given, and the function of the system is clarified. On the basis of functional analysis, the overall functional architecture and the structure of each functional module of the system are given, including integral business rule management, integral business management, integral calculation, customer information management, query and statistics, and so on. System management and other functional modules; In the data analysis, the data processed by each function of the system is analyzed, the entity class diagram is given, and the basic structure of the database table is described. At the end of the paper, the research and analysis work are summarized, and the future work is prospected.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

【共引文献】