基于O2O的商户管理系统的设计与实现

发布时间：2019-04-10 09:18

【摘要】：随着互联网经济的快速发展,作为当今网络经济主要贸易模式的电子商务得到了快速的扩展和普及,并取得了前所未有的重大发展成绩。电子商务利用网络将几乎所有的商务活动业务流程实现了电子化,电子商务模式随着其应用领域的不断扩大和信息服务方式的不断创新,其类型也层出不穷,其中基于020(Online To Offline,在线离线／线上到线下)模式的电子商务服务模式成为电子商务中广受关注的类型。从20世纪30年代起,超市成为许多国家特别是经济发达国家的主要商业零售组织形式。为了让各企业能更好的服务于自己的客户,让客户能及时得到商家的折扣信息,能快捷筛选并订购适宜的商品或服务,更加经济实惠。同时,也为了降低线下商家对店铺地理位置的依赖,减少租金方面的支出,持续深入进行“客情维护”,进而进行精准营销。本论文设计并实现了一种基于020的商户管理系统,该系统采用B/S构架(Browser/Server,浏览器／服务器),将系统功能实现的核心部分集中到服务器上,客户机只要安装一个浏览器,服务器安装SQL Server数据库,浏览器就可以通过Web Server同数据库进行数据的交互。该系统用Visual Studio开发环境下C#语言实现,结合JavaScript、DIV+DIV+CSS、AJAX等技术,使用Windows操作系统,运行在PC机上。在这个系统上,商户可以管理自己店铺的产品、订单、发布促销活动等相关信息,将超市变得电子化,能更好的服务于社会。经过大量的测试,本系统成功的完成了超市订单处理、发布促销活动、完成积分统计等文中所列商户管理系统功能的实现,基本上到达了设计该系统的最终目的,本系统将对社会产生不可估量的经济价值。
[Abstract]:With the rapid development of Internet economy, e-commerce, as the main trade mode of network economy, has been rapidly expanded and popularized, and has achieved unprecedented significant development results. E-commerce makes use of network to realize electronic business process of almost all business activities. With the continuous expansion of its application field and innovation of information service mode, the types of e-commerce mode emerge one after another. The E-commerce service model based on 020 (Online To Offline, (online offline / online to offline) mode has become one of the most concerned types in E-commerce. Since 1930s, supermarket has become the main form of retail organization in many countries, especially in developed countries. In order to enable enterprises to better serve their customers, so that customers can get the discount information in time, can quickly select and order appropriate goods or services, more cost-effective. At the same time, in order to reduce the off-line merchants' dependence on the location of stores, reduce the expenditure on rent, continue to carry out "customer maintenance", and then carry on precise marketing. In this paper, a merchant management system based on 020 is designed and implemented. The system adopts the Browser/Server, browser / server architecture, and concentrates the core part of the system function on the server. As long as the client installs a browser and the server installs the SQL Server database, the browser can interact with the database through Web Server. The system is implemented in C # language under the Visual Studio development environment. Combined with JavaScript,DIV CSS,AJAX and other technologies, the system is run on a PC with Windows operating system. In this system, merchants can manage their shop products, orders, promotional activities and other related information, the supermarket becomes electronic, can better serve the community. After a large number of tests, the system successfully completed the supermarket order processing, sales promotion activities, the completion of the points statistics listed in the paper merchant management system functions, basically reached the ultimate purpose of the system design. This system will produce inestimable economic value to the society.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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