上海市中考学生游泳培训供需研究
发布时间：2019-05-29 19:38
【摘要】：在2010年的体育中考改革中,市教委正式将游泳项目增加到初中毕业升学体育考试的测试中。在中考指挥棒的作用下,越来越多的初中学校、老师、学生家长,及学生个体都开始重视游泳的学习,游泳培训的需求市场也水涨船高,如何开展满足上海中考学生切实需求的游泳培训成为亟待解决的问题。本文以培训需求三要素模型为理论基础,对上海市中考学生参与游泳培训的供给现状和需求因素进行调查分析,为相关体育培训经营主体的业务运营提供对策及建议,从而完善、充实体育服务业中体育培训的相关理论研究,满足上海中考学生提升游泳水平、提高中考体育成绩的实际需要,扩大培训市场,促进体育消费,推动体育产业化的发展。本文通过文献资料法、走访调查法、专家访谈法、问卷调查法、统计分析法,对目前上海市区内11个区的23所游泳培训经营方、11所初中学校教师、以及11所初中学校的603位学生、家长进行调研,对中考游泳培训供给、需求两方面现状进行研究分析,得出以下结论:第一,上海市中考学生游泳培训需求的产生背景主要有:教育主管部门在制定教育政策法规中产生的任务需求背景;学校及中考班教师在教育教学过程中产生的组织需求背景;中考学生在成长过程中产生的个人需求背景。第二,上海市中考学生游泳培训的经营主体主要有公共体育场馆及私有性质的培训机构两类;大多经营方每年考试类的游泳培训招生在50人以下;在场地设施方面基本都能提供室内游泳池;目前一期中考游泳培训定价平均在950元左右;参与中考游泳培训的教练员主要是来自于体育院校的学生兼职;网络媒体和发放宣传单页是培训宣传的主要渠道;超过半数的经营方对培训后成绩进行测量。第三,高达78.72%的被调查者对中考游泳培训有所需求;学生和家长选择的经营主体更倾向于公共体育场馆和游泳培训机构;对培训场地及设施需求占前三位的是:室内游泳池、温水游泳池、防滑地面;家长所能承受的中考游泳培训价格平均在550元左右;具备正规游泳教练员证书资格和丰富的游泳教学经验的教练员是学生和家长的首选;最受家长认可的教学方式及教学服务是对学生定期考核并向家长反馈成绩,及教课时可以进行旁观。第四,目前上海市中考游泳培训市场所存在的问题有:供需严重脱节,供不应求;运营主体市场运作不力;游泳培训市场未细分,营销手段保守单一;课程定价高出市场需求承受力;教练员上岗资格不严,素质参差不齐;监管渠道缺乏,售后服务不完善。第五,进一步完善上海市中考游泳培训市场的对策有:培训经营方应深入调研市场需求,细分游泳培训市场;体育场馆与培训机构可通过业务外包等形式建立互惠合作;创新培训模式及营销渠道;政府应加大扶持力度,通过政府购买服务降低运营成本;规范教练员上岗标准,建立教练员上岗制度;建立培训监管系统,完善售后服务机制。
[Abstract]:In the reform of the physical education in 2010, the Municipal Education Commission formally added the swimming project to the test of the junior high school graduation. under the effect of the command bar of the middle school, more and more junior middle school, teachers, parents, and individual students begin to pay attention to the learning of swimming, the demand market of swimming training is also high, How to carry out the swimming training to meet the practical needs of the students in Shanghai has become a problem to be solved urgently. Based on the three-factor model of training demand, this paper makes a survey and analysis of the supply status and demand factors of the students' participation in swimming training in Shanghai, so as to provide the countermeasures and suggestions for the business operation of the related sports training and management main body, so as to perfect, To enrich the relevant theoretical research of sports training in the sports service industry, to meet the needs of the students in Shanghai, to improve the level of swimming, to improve the actual demand of the physical education, to expand the training market, to promote the sports consumption and to promote the development of the sports industrialization. In this paper, through the methods of literature, interview, expert interview, questionnaire and statistical analysis, the author makes a survey of 23 swimming training operators,11 junior high school teachers and 11 junior middle school teachers in 11 districts in Shanghai. Based on the research and analysis of the supply and demand of swimming training in China, the following conclusions are drawn: First, the background of the development of swimming training needs of the middle school students in Shanghai is: the background of the task demand of the education department in the development of educational policies and regulations; The background of the organizational needs of the teachers in the course of education and teaching; the background of the personal needs of the students in the course of growth. Second, the main body of the swimming training of the middle school students in Shanghai is the public sports venues and the training institutions of the private nature; most of the operators have the swimming training of the examination class at least 50 people each year, and the indoor swimming pool can be basically provided in the field facilities; In the current period, the average swimming training price is about 950 yuan; the coach participating in the swimming training of the middle school is mainly from the part-time of the students from the sports colleges; the network media and the distribution propaganda single page are the main channels for the training and promotion; more than half of the operators measure the post-training achievements. The third, up to 78.72% of the respondents asked for the training of the middle school swimming; the main body of the students and the parents was more inclined to the public sports venues and the swimming training institutions; the front three of the training venues and facilities were: the indoor swimming pool, the warm water swimming pool and the anti-skid ground; The average swimming training price that the parents can bear is about 550 yuan; the coaches with the qualification of the regular swimming coach and the rich swimming teaching experience are the first choice for students and parents; The most parent-approved teaching methods and teaching services are the regular assessment of the students and the feedback to the parents. Fourth, the problems existing in the swimming training market in Shanghai are that the supply and demand are seriously disconnected, the supply is in short supply, the operation of the main body of the operation is weak, the swimming training market is not broken down, the marketing method is conservative, the course pricing is higher than the market demand, the coach is not well qualified, The quality is uneven; the lack of supervision channels and the imperfect after-sales service. Fifth, it is necessary to further improve the training market of the middle school swimming training in Shanghai: the training operator should study the market demand in-depth and subdivide the swimming training market; the sports venues and the training institutions can establish mutually beneficial cooperation in the form of business outsourcing; the innovative training mode and the marketing channel; The government should increase the support, reduce the operation cost through the government purchase service, standardize the coach induction standard, establish the coach induction system, establish the training supervision system, and improve the after-sales service mechanism.
【学位授予单位】：上海体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G633.96
[Abstract]:In the reform of the physical education in 2010, the Municipal Education Commission formally added the swimming project to the test of the junior high school graduation. under the effect of the command bar of the middle school, more and more junior middle school, teachers, parents, and individual students begin to pay attention to the learning of swimming, the demand market of swimming training is also high, How to carry out the swimming training to meet the practical needs of the students in Shanghai has become a problem to be solved urgently. Based on the three-factor model of training demand, this paper makes a survey and analysis of the supply status and demand factors of the students' participation in swimming training in Shanghai, so as to provide the countermeasures and suggestions for the business operation of the related sports training and management main body, so as to perfect, To enrich the relevant theoretical research of sports training in the sports service industry, to meet the needs of the students in Shanghai, to improve the level of swimming, to improve the actual demand of the physical education, to expand the training market, to promote the sports consumption and to promote the development of the sports industrialization. In this paper, through the methods of literature, interview, expert interview, questionnaire and statistical analysis, the author makes a survey of 23 swimming training operators,11 junior high school teachers and 11 junior middle school teachers in 11 districts in Shanghai. Based on the research and analysis of the supply and demand of swimming training in China, the following conclusions are drawn: First, the background of the development of swimming training needs of the middle school students in Shanghai is: the background of the task demand of the education department in the development of educational policies and regulations; The background of the organizational needs of the teachers in the course of education and teaching; the background of the personal needs of the students in the course of growth. Second, the main body of the swimming training of the middle school students in Shanghai is the public sports venues and the training institutions of the private nature; most of the operators have the swimming training of the examination class at least 50 people each year, and the indoor swimming pool can be basically provided in the field facilities; In the current period, the average swimming training price is about 950 yuan; the coach participating in the swimming training of the middle school is mainly from the part-time of the students from the sports colleges; the network media and the distribution propaganda single page are the main channels for the training and promotion; more than half of the operators measure the post-training achievements. The third, up to 78.72% of the respondents asked for the training of the middle school swimming; the main body of the students and the parents was more inclined to the public sports venues and the swimming training institutions; the front three of the training venues and facilities were: the indoor swimming pool, the warm water swimming pool and the anti-skid ground; The average swimming training price that the parents can bear is about 550 yuan; the coaches with the qualification of the regular swimming coach and the rich swimming teaching experience are the first choice for students and parents; The most parent-approved teaching methods and teaching services are the regular assessment of the students and the feedback to the parents. Fourth, the problems existing in the swimming training market in Shanghai are that the supply and demand are seriously disconnected, the supply is in short supply, the operation of the main body of the operation is weak, the swimming training market is not broken down, the marketing method is conservative, the course pricing is higher than the market demand, the coach is not well qualified, The quality is uneven; the lack of supervision channels and the imperfect after-sales service. Fifth, it is necessary to further improve the training market of the middle school swimming training in Shanghai: the training operator should study the market demand in-depth and subdivide the swimming training market; the sports venues and the training institutions can establish mutually beneficial cooperation in the form of business outsourcing; the innovative training mode and the marketing channel; The government should increase the support, reduce the operation cost through the government purchase service, standardize the coach induction standard, establish the coach induction system, establish the training supervision system, and improve the after-sales service mechanism.
【学位授予单位】：上海体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G633.96
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