陕西YJ橡胶有限公司产品创新管理问题研究

发布时间：2019-06-20 12:37

【摘要】：企业产品创新管理问题研究是企业管理和创新问题的交叉研究领域。产品创新又是企业建立核心竞争能力的关键。可以说,产品创新管理是决定企业创新成败的关键性因素,是企业获得持久经营能力和价值收益的前提条件,同时产品创新管理也是一个综合的系统工程,涉及到产品创新战略管理、科研设计、生产控制、营销策略、组织架构、风险评估、人力资本开发等一系列管理组织活动。因此,本文立足陕西YJ橡胶有限公司产品创新管理,运用相关理论解决企业产品创新管理实践过程中遇到的诸多问题,将所学理论知识应用于实践问题,具有重要意义和研究价值。文章首先系统梳理了企业产品创新管理相关理论,深入分析了陕西YJ橡胶有限公司产品创新的现状与存在的问题及深层原因,得出了同质化竞争严重、创新深度不够、人才流失严重、管理不健全等产品创新面临的现实困境；并从产品创新投入结构不合理、管理制度不完善、产品功能定位不明确和企业文化建设滞后等分析了问题产生的深层原因。其次,从政策环境、行业环境、经营环境三个层面对企业产品创新的外部因素进行分析,运用五力竞争模型对经营环境进行了详细梳理；接着从内部资源、人才资源、业务运营三个层面对企业产品创新内部因素进行研判,并运用增长潜力波士顿矩阵分析了企业产品创新业务归类；用SWOT分析法对产品创新内外部优劣势和机遇挑战进行了综合分析,作为后文研究的重要基础。最后,从组织结构、流程管理、风险管理、激励机制等四个方面为企业构建了完善的产品创新管理；并从设计目标和具体内容层面提出了企业产品创新策略。文章最后基于上述研判,从企业文化、人才队伍、营销模式创新、政策支持、资源整合、资金供给等六个方面为陕西YJ橡胶公司产品创新管理提出了对策建议。
[Abstract]:The research on enterprise product innovation management is the cross research field of enterprise management and innovation. Product innovation is the key to establish the core competitiveness of enterprises. It can be said that product innovation management is the key factor to determine the success or failure of enterprise innovation, and it is the prerequisite for enterprises to obtain lasting management ability and value income. At the same time, product innovation management is also a comprehensive system engineering, involving a series of management organizational activities, such as product innovation strategy management, scientific research design, production control, marketing strategy, organizational structure, risk assessment, human capital development and so on. Therefore, based on the product innovation management of Shaanxi YJ Rubber Co., Ltd., this paper uses the relevant theories to solve many problems encountered in the practice of enterprise product innovation management, and applies the theoretical knowledge learned to the practical problems, which is of great significance and research value. Firstly, this paper systematically combs the related theories of enterprise product innovation management, deeply analyzes the present situation, existing problems and deep causes of product innovation in Shaanxi YJ Rubber Co., Ltd., and draws the conclusion that the product innovation is faced with serious homogenization competition, insufficient innovation depth, serious brain drain, imperfect management and so on. The deep causes of the problems are analyzed from the aspects of unreasonable input structure of product innovation, imperfect management system, unclear orientation of product function and lag of enterprise culture construction. Secondly, the external factors of enterprise product innovation are analyzed from three aspects: policy environment, industry environment and business environment, and the five-force competition model is used to sort out the business environment in detail. Then, the internal factors of enterprise product innovation are studied and judged from three aspects: internal resources, human resources and business operation, and the classification of enterprise product innovation business is analyzed by using the Boston matrix of growth potential. SWOT analysis method is used to analyze the internal and external advantages and disadvantages and opportunities and challenges of product innovation, which is an important basis for the following research. Finally, a perfect product innovation management is constructed for the enterprise from four aspects: organizational structure, process management, risk management and incentive mechanism, and the product innovation strategy of the enterprise is put forward from the level of design objectives and specific contents. Finally, based on the above research and judgment, the paper puts forward some countermeasures and suggestions for the product innovation management of Shaanxi YJ Rubber Company from six aspects: corporate culture, talent team, marketing mode innovation, policy support, resource integration, capital supply and so on.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F273.2;F426.72

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