基于消费者潜在需求视角的企业营销第二增长极研究
发布时间：2019-08-15 13:14
【摘要】：在营销学基础理论框架中,企业营销的第一增长极是基于显性供求曲线的动态平衡,产品单价P与销量Q在D-S曲线中远离原点的最大位移构成最优营销点。然而在营销实践中,消费者显性需求曲线D_1与潜在需求曲线D_2并不重合,谋求市场供给S与消费者潜在需求D_2的最优匹配则构成企业营销的第二增长极。本文通过分析企业营销第二增长极的潜在需求驱动机制,分别从营销理念、产品以及渠道三个维度提出了基于第二增长极概念的营销创新策略,以期能够对为企业营销创新与挖掘潜在消费需求提供理论参考。
[Abstract]:In the framework of the basic theory of marketing, the first growth pole of enterprise marketing is based on the dynamic balance of the dominant supply and demand curve. The maximum displacement of product unit price P and sales Q away from the origin in the D 鈮，
本文编号：2527018
[Abstract]:In the framework of the basic theory of marketing, the first growth pole of enterprise marketing is based on the dynamic balance of the dominant supply and demand curve. The maximum displacement of product unit price P and sales Q away from the origin in the D 鈮，
本文编号：2527018
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