“志愿者之家”公益平台的网络志愿者的管理机制研究

发布时间：2018-01-29 15:36

本文关键词： 网络志愿者创新需求动机多样化志愿者管理机制　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：“志愿者之家”网站,是一个正在筹建中的创业项目。网站创建了一个新型志愿者服务平台,依靠移动互联科技技术,参考“分享经济”模式,让网络求助者和网络志愿者能够实时、在线的完成求助和志愿服务的过程。“志愿者之家”网站项目能否成功运营并实现可持续运营的核心是能否建立完善的、有效的网络志愿者管理体系。这是本文的切入点。近年来,我国志愿者组织的发展迅速,数量众多,但是志愿者服务受时空限制,服务内容单一,缺乏活力、难以实现可持续发展;志愿者群体结构不合理、激励体系落后。因此,需要在志愿者组织的管理机制上进行研究和创新。由Clary和Snyder等人提出的“志愿者功能清单理论”(Volunteer Functions Inventory简称VFI),指出志愿者群体具有多样化的动机需求,针对性的做到“激励相容”,就能激发志愿者的工作热情,减少“中途退出”的问题。同时将多样化需求归纳为:价值需求、认知需求、职业需求、社交需求、提升需求和保护需求等六大类别。本文在VFI研究成果的基础上着力于把网络志愿者群体的特征与管理和激励机制的设计相结合展开进一步研究。1本文提出,网络志愿者群体的管理机制的核心是能够多样化、可选择式的向志愿者提供丰富的激励措施。因此,六大类别的动机需求在管理机制的每一个环节得到体现,让志愿者可以自由选择并随时感受。管理机制包括:(1)注册和志愿者分类;(2)公益积分制度;(3)七大可选择激励措施;(4)监督淘汰机制。在4个环节分别对应:动机需求的自我匹配;聚焦多样化为公益积分;由公益积分释放需求,自由选择激励回报;强化反馈激励。管理的核心是激励。志愿者获得与动机需求相匹配的需求满足后,能够激发其工作的热情,使得整个志愿者服务功能充满活力,这是志愿者组织成功的重要标志。同时,网络志愿者具有“互联网+”的基本特点,是传统志愿者群体和网络群体的跨界结合与创新,与传统群体的管理体系有机构上的不同。网络志愿者管理体系更加尊重需求的满足,容纳多样化人性的发展,是一个更加开放的激励型管理机制。根据多种激励理论和互联网+理论的成果,以及对于“分享经济”等新网络模式的参考,运用以定性研究为主的多种研究方法,将“志愿者之家”网站的管理机制从志愿者的注册与分类、公益积分制度、激励措施和监督淘汰制度等四个方面,对网络志愿者的管理机制进行综合的设计。网络志愿者组织的管理机制也适用于组织结构相似的各种“开放式商业组织”,成为可以借鉴和参考的模型。
[Abstract]:Volunteer House is a start-up project under construction. The site has created a new volunteer service platform, relying on mobile technology and Internet technology, referring to the "sharing economy" model. The core of the success and sustainability of the volunteer home website project is whether it can be established and improved. Effective network volunteer management system. This is the entry point of this article. In recent years, the number of volunteer organizations in China has developed rapidly, but the volunteer service is limited by time and space, the service content is single, lack of vitality. Difficulties in achieving sustainable development; The structure of volunteer group is unreasonable and the incentive system is backward. Research and innovation are needed in the management mechanism of volunteer organizations. The theory of volunteer function list proposed by Clary and Snyder et al. Volunteer Functions Inventory. It is pointed out that the volunteer group has a variety of motivational needs and can stimulate the work enthusiasm of the volunteers by aiming at "incentive compatibility". Reduce the "halfway out" problem. At the same time, summarize the diverse needs into: value needs, cognitive needs, career needs, social needs. Based on the research results of VFI, this paper focuses on combining the characteristics of network volunteer group with the design of management and incentive mechanism. . The core of the network volunteer group management mechanism is to be able to diversify, optional to provide volunteers with a wealth of incentives. Therefore, six categories of motivation needs are reflected in every link of the management mechanism. Let the volunteer choose freely and feel at any time. The management mechanism includes: 1) Registration and volunteer classification; (2) Public interest integral system; (3) seven kinds of incentive measures can be chosen; 4) the mechanism of supervising elimination: the self-matching of motivation demand; Focus on diversity for public welfare integral; Release the demand by the public interest integral and freely choose the incentive return; Strengthen feedback incentive. The core of management is motivation. Volunteers can stimulate their enthusiasm of work and make the whole volunteer service function full of vitality after they get the needs that match the motivation needs. This is an important symbol of the success of volunteer organizations. At the same time, network volunteers have the basic characteristics of "Internet", which is the cross-border combination and innovation of traditional volunteer groups and network groups. Different from the traditional group management system, network volunteer management system more respect for the needs of the satisfaction, to accommodate the development of diverse human nature. Is a more open incentive management mechanism. According to the results of multiple incentive theory and Internet theory, and for the "sharing economy" and other new network model reference. By using the qualitative research methods, the management mechanism of the "Volunteer House" website is divided into four aspects: the registration and classification of volunteers, the system of public interest points, the incentive measures and the system of supervision and elimination. The management mechanism of network volunteer organization is also suitable for various "open business organizations" with similar organizational structure, which can be used for reference and reference.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D632.9

【相似文献】