网络舆情视角下的政府公信力提升策略研究

发布时间：2018-03-27 10:39

  本文选题：网络舆情　切入点：政府公信力　出处：《西北大学》2017年硕士论文

【摘要】：随着互联网的不断发展,网络舆情成为民意的一种新型表达方式。应对网络舆情越来越成为考验政府行政能力的一项重要课题。当今信息时代,政府公信力正遭遇空前未有的冲击。本文从网络舆情的视角出发研究政府公信力,综合运用政治学的合法性理论、舆论学的舆情演变规律,针对西安幼儿园“喂药门”事件、哈尔滨大火事件、庆安枪击事件三个热点舆情案件,运用案例分析法、舆情分析法等研究方法,把握舆情的演变规律,根据评价政府公信力的主要维度,分析得出网络舆情有利于促进政务信息公开、建立沟通互信机制、提高公共服务水平、加强对公权力的监督等,从而对公信力提升有着正面影响。但是,网络舆情对公信力的提升也会产生负面影响:多元化民意会冲击政府管理理念;负面信息常态化有损政府形象;谣言泛滥化扩大事件失信度;舆情强烈化考验政府治理能力。如果政府应对网络舆情处理不当,违背了公众的期待,政府的公信力可能就会受到损害,而重建则需要更多的努力。因此,本文根据网络舆情演变的潜伏期、爆发期、持续期、衰减期四个阶段提出应对策略,从而树立值得信赖的政府形象,重建有诺必践的信任关系,构建公正公开的信用环境和廉洁诚信的行政体系,并以此来提升政府公信力。
[Abstract]:With the continuous development of the Internet, network public opinion has become a new type of expression of public opinion. This paper studies the credibility of the government from the perspective of network public opinion, synthetically applies the legitimacy theory of political science and the law of the evolution of public opinion of public opinion, aiming at the incident of "feeding medicine door" in Xi'an kindergarten. Harbin fire incident, Qingan shooting incident three hot public opinion cases, using case analysis, public opinion analysis and other research methods to grasp the law of the evolution of public opinion, according to the evaluation of the main dimensions of the credibility of the government, The analysis shows that network public opinion is beneficial to the publicity of government information, the establishment of communication and mutual trust mechanism, the improvement of the level of public service, and the strengthening of supervision of public power, which has a positive impact on the promotion of public trust. Network public opinion will also have a negative impact on the promotion of credibility: pluralistic public opinion will impact on the concept of government management; negative information normality will damage the image of the government; rumors spread to expand the degree of discredit; Strong public opinion tests the ability of government to govern. If the government fails to deal with online public opinion and runs counter to public expectations, the credibility of the government may be damaged, and more efforts will be needed to rebuild it. According to the four stages of the evolution of network public opinion, such as incubation period, outbreak period, duration period and attenuation period, this paper puts forward some countermeasures, so as to establish a credible government image and rebuild the trust relationship between the two groups. Build a fair and open credit environment and a clean and honest administrative system to enhance the credibility of the government.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630
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本文编号：1671161