关于2014年宁波政务微博报告的方案设计

发布时间：2018-03-31 12:55

本文选题：政务微博　切入点：运营　出处：《浙江大学》2015年硕士论文

【摘要】：政务微博自诞生以来,作为政府与百姓之间沟通的桥梁和纽带之一,促进了政府信息透明化、公开化和政务服务效率的提升；在热点事件、突发事件的信息传播和应对上,收获了良好的效果。因此,多地都对本地的政务微博发展进行了年度分析与排名,以此发现存在的问题,以便更好地发挥政务微博的作用。宁波市作为浙江省内政务微博发展状况较好的地区,也有学者和政府工作人员对其进行了专门的报告和分析。本报告作为近年来宁波市政务微博年度报告的延续,进一步细化了数据分析项目；并联系相关的传播学理论分析数据排名的意义和局限,通过具体的案例分析给予读者更生动直观的印象。通过数据比较和案例分析,本报告呈现了全市政务微博的整体发展概况,发现运营中常见的不足,并结合实际情况和前人经验,归纳出适用的运营手段和策略。
[Abstract]:Since its birth, Weibo, as one of the bridges and ties between the government and the common people, has promoted the transparency of government information, the openness of government information and the improvement of government service efficiency. As a result, many places conducted an annual analysis and ranking of the development of Weibo, the local government affairs, in order to find out the existing problems. In order to give better play to the role of government affairs Weibo. Ningbo City is a region with relatively good development status in Zhejiang Province, Some scholars and government staff have made a special report and analysis on it. As a continuation of Weibo's annual report in recent years, this report has further refined the data analysis project. And related communication theory to analyze the significance and limitations of data ranking, through specific case studies to give readers a more vivid and intuitive impression. Through data comparison and case analysis, This report presents the general situation of the overall development of the city's government affairs Weibo, finds out the common deficiencies in the operation, and combines the actual situation and previous experience, summarizes the applicable operation means and strategies.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;G206

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