邗江区政府推动电子商务产业发展作用研究

发布时间：2018-04-04 01:49

本文选题：电子商务　切入点：政府作用　出处：《扬州大学》2017年硕士论文

【摘要】：近年来,我国电子商务发展迅猛。2015年1月21日的商务部例行新闻发布会上公布数据显示,2014年中国电子商务交易额(包括B2B和网络零售)达到约13万亿元。艾瑞咨询集团预测,2018年中国电子商务交易额将达到24.2万亿元。电子商务发展不仅创造了新的消费需求,催生新兴业态,开辟了就业增收新渠道,且有力推动了三次产业转型升级,成为我国地区经济发展的新动力。我国目前大部分关于电子商务产业扶持政策的理论研究都是从国家、省部级层面出发,高屋建瓴,自上而下,而鲜有从基层的县市区出发去观察地方电子商务产业发展需要。因此在理论与时间层面该项研究都具有巨大的发展空间。本文将邗江区为模型,采用文献分析法、实证分析法、问卷调查与统计分析法、比较研究法,以政府干预经济理论与产业政策理论为依托,微观细化,深入浅出,经分析推导出邗江区政府目前在推动电子商务产业发展中仍存在统筹协调机制缺位、电子商务产业区域规划缺乏集聚效应、配套设施不齐全、专业运营机构人才匮乏等问题,希望能够提出具有高度普适性的思路,为县市区级地方政府推动当地电子商务产业发展提供思路。本文主要研究结论是,邗江区电子商务产业初具规模,发展势头良好,电子商务在国民经济发展中的地位不断提升。针对分析得出问题,提出了发挥好政府机制保障作用、优化电子商务发展空间布局、加速推动传统产业涉足电子商务、加强电子商务产业配套设施建设以及保障电子商务专业人才供应等优化措施,从而来进一步发挥好政府主体作用,引导电子商务产业为地区经济发展做出更大贡献。
[Abstract]:In recent years, e-commerce has developed rapidly in China. According to the data released at a routine press conference of the Ministry of Commerce on January 21, 2015, the volume of e-commerce transactions (including B2B and online retail) in China reached about 13 trillion yuan in 2014.Ai Rui advisory group forecasts, 2018 Chinese e-commerce transaction volume will reach 24.2 trillion yuan.The development of electronic commerce not only creates new consumption demand, accelerates the emergence of new forms of business, opens up new channels of employment and income, but also promotes the transformation and upgrading of three industries, and becomes a new motive force for the development of regional economy in our country.At present, most of the theoretical research on e-commerce industry support policy in China is from the national, provincial and ministerial levels, from a strategic point of view, from the top to the bottom, but rarely from the grass-roots counties and urban areas to observe the development of local e-commerce industry needs.Therefore, both theoretical and temporal aspects of this study have a huge space for development.In this paper, Hanjiang District is used as the model, literature analysis method, empirical analysis method, questionnaire survey and statistical analysis method, comparative research method, relying on the government intervention economic theory and industrial policy theory, micro refinement, deep into the simple,By analyzing and deducing that the Hanjiang District Government still has the lack of overall coordination mechanism in promoting the development of e-commerce industry at present, the regional planning of e-commerce industry lacks of agglomeration effect, the supporting facilities are not complete, and the personnel of professional operation organization are scarce, etc.It is hoped that the ideas with high universality can be put forward to provide ideas for the local governments at the county and urban levels to promote the development of the local electronic commerce industry.The main conclusion of this paper is that the e-commerce industry in Hanjiang District is beginning to take shape with good development momentum and the status of e-commerce in the development of national economy is constantly rising.In view of the problems obtained from the analysis, it is put forward that the government mechanism should play a role in ensuring the development of electronic commerce, optimize the space layout of the development of electronic commerce, and accelerate the traditional industry to step into electronic commerceIn order to give full play to the role of the government and guide the electronic commerce industry to make greater contribution to the regional economic development, we should strengthen the construction of supporting facilities for the electronic commerce industry and ensure the supply of electronic commerce professionals.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630;F724.6

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