公众情境理论与理性行为理论结合视角下的中国慈善募捐:对三种模型的比较研究

发布时间：2018-04-08 21:24

  本文选题：慈善募捐　切入点：公众情境理论　出处：《国际新闻界》2017年06期

【摘要】：本研究采用网络问卷调查的方法,基于公众情境理论与理性行为理论相结合的视角,考察了512名中国高校在校生的慈善募捐行为,并通过结构方程模型分析比较了三种模型,即情境支持模型,信息获取—行为意向模型和行为意向—信息获取模型的拟合程度。最优拟合模型——信息获取—行为意向最简约模型指出,个体的问题认知首先预测其对募捐相关信息的获取,而后信息获取又与个体的态度和主观规范一起预测其募捐行为意向,同时信息获取对主观规范与行为意向之间的关系起部分中介作用。本研究在一定程度上揭示了募捐行为产生的内在机制,同时也为促进我国公众的慈善募捐行为提供了建议。
[Abstract]:This research adopts the methods of network survey, the public situation theory and the theory of rational behavior based on the perspective of the combination of charity, 512 Chinese university students were investigated, and compared the three models through the analysis of structural equation model, namely context support model, the fitting degree of information acquisition, information behavior intention and behavior intention model - acquisition model. The best fitting model of information acquisition behavior intention most parsimonious model that gets the first prediction of the individual cognitive information related to donations, and then obtain information with a body attitude and subjective norm to predict its fundraising behavior intention, and access to have partial mediating effects on the relationship between subjective norm and the behavior intention information. This study reveals the internal mechanism of fund-raising behavior in a certain extent, but also to promote China's public charity The solicitation provides advice.

【作者单位】： 中国科学院心理研究所;对外经济贸易大学中国语言文学学院;
【基金】：国家社科基金青年项目“争议性科技议题的公众参与科学传播研究”(项目号:16CXW018)的阶段性成果~~
【分类号】：D632.9
，

本文编号：1723393