新媒体时代公共危机管理问题研究

发布时间：2018-04-09 00:08

本文选题：公共危机管理　切入点：政府　出处：《华中师范大学》2017年硕士论文

【摘要】：我国目前处于社会转型时期,各类突发事件的背景日趋复杂,各领域的相互影响和依赖性逐渐加强,任何一件公共危机事件都有可能衍造成巨大的影响。尤其在当下新媒体时代,新媒体技术的快速发展正在深刻改变人们进行信息交互的方式,广大公众可以打破空间界限,能够即时广泛的参与信息互动,人们既是信息的接收者也是生产者,可以形成强大的社会舆论场。近几年来我国新媒体发展迅速,可谓是日新月异,各种不同类型的自媒体和各类形式的互联网创意层出不迭,广大网民通过新媒体传播舆论,引导社会价值观的现象时有发生,政府如对公共危机事件处理不当,都会造成难以估量的危机风波。那么,在新媒体时代政府公共危机管理与新媒体之间存在何种契合?政府如何处理新媒体和公众的关系?政府在公共危机管理中该如何发挥新媒体的最大效用?这都是需要我们讨论的现实问题。本文以新媒体环境下的危机治理背景,以探求新媒体时代提升政府公共危机管理水平的途径为目的,梳理出危机管理与新媒体特征之间的内在联系,结合个案分析政府危机管理的逻辑。全文共有四个章节,第一章主要论述本文的研究背景和研究意义,综述国内外研究的现状,提出本文的研究内容和研究方法,分析新媒体视角下公共危机传播的新特点;第二章上升为理论阐述,首先是对新媒体进行概述,包括概念、特点、发展趋势等,其次再解释公共危机管理的内在含义;第三章概述新媒体时代政府进行危机管理的手段和机制,着重选取2015年广东河源电厂二期工程受群众抗议的事件作为个例,分析当地政府处理此次突发情况的对策,以个案的典型性反映出政府公共危机治理中普遍存在的问题。第四章从制度、政府、新媒体、公众等四个维度论述如何提升政府公共危机管理水平。
[Abstract]:At present, our country is in the period of social transformation, the background of all kinds of unexpected events is becoming more and more complex, the mutual influence and dependence of each field are gradually strengthened, any public crisis event may cause enormous influence.Especially in the new media era, the rapid development of new media technology is profoundly changing the way people interact with each other. The general public can break the boundaries of space and participate in information interaction.People are both receivers and producers of information, and can form a strong public opinion field.In recent years, new media in our country have developed rapidly, which can be said to be changing with each passing day. Various types of self-media and various forms of Internet creativity have emerged. The mass of Internet users spread public opinion through new media, leading the phenomenon of social values to take place from time to time.If the government mishandled the public crisis, it would cause incalculable crisis.So, what kind of fit exists between the government public crisis management and the new media in the new media era?How does the government handle the relationship between the new media and the public?How should the government give full play to the new media in the public crisis management?These are practical issues that need to be discussed.Based on the background of crisis management in the new media environment and the ways to improve the level of government public crisis management in the new media era, this paper combs out the internal relations between the crisis management and the characteristics of new media.The logic of government crisis management is analyzed by case study.There are four chapters in this paper. The first chapter mainly discusses the research background and significance of this paper, summarizes the current research situation at home and abroad, puts forward the research content and research methods of this paper, and analyzes the new characteristics of public crisis communication from the perspective of new media.The second chapter is the theoretical elaboration, including the concept, characteristics and development trend of the new media, and then explains the inherent meaning of the public crisis management;The third chapter summarizes the means and mechanism of crisis management by the government in the new media era, and emphatically selects the incident of the second phase project of Guangdong Heyuan Power Plant in 2015 as an example to analyze the countermeasures of the local government to deal with the unexpected situation.The typical cases reflect the common problems in the government's public crisis management.The fourth chapter discusses how to improve the level of government public crisis management from four dimensions: system, government, new media and public.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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