政务微博回应机制研究

发布时间：2018-04-14 16:35

本文选题：政务微博 + 政府回应　；参考：《武汉科技大学》2015年硕士论文

【摘要】：目前，微博用户规模已达2.75亿人次，成为青年人、知识分子和各大媒体组织的集结地，其巨大的信息集散功能使得它成为近几年最具影响力的新媒体工具。政府部门也积极参与其中，截至2015年3月底，新浪网政务微博账号超过14万个，呈稳步增长态势。经过三年多运营实践，政务微博逐渐由单纯的信息发布窗口向政务处理平台转变，“信息发布+政务服务”成为政务微博的发展趋势。如何充分发挥政务微博在政府回应过程中的作用，并将其常态化和制度化具有重大的现实意义。本文首先在界定政务微博、政府回应以及政府回应机制内涵的基础上，基于责任政府理论、合作治理理论以及大众传播理论，，阐述政务微博对政府回应的积极作用。而后结合公安微博的典型案例---平安肇庆，概述政务微博的发展及平安肇庆所确立的回应机制，指出政务微博向提高政民互动和创新服务能力发展的趋势。随后指出政务微博回应在信息输入、信息输出和信息反馈三大环节存在输入内容片面、反应能力不高以及信息反馈缺位等问题，并探讨了回应缺失的原因。最后提出要完善政务微博的政府回应机制，需要从改进政务微博回应的网络环境、畅通政务微博信息收集通道、提高政务微博信息输出效率和重视政务微博制度化建设四个方面努力。政务微博可以有效提高政府回应效果，但作为一个虚拟的公共意见交流平台，一种新的传播模式，在制度层面还有许多要解决的难题，需要在实践和研究中不断完善，才能真正成为新时代公民问政的有效手段，政府应对公民众问题的有力措施。
[Abstract]:At present, Weibo's user scale has reached 275 million person-times, and has become a gathering place for young people, intellectuals and major media organizations. Its huge function of collecting and distributing information makes it the most influential new media tool in recent years.Government departments are also actively involved, as of the end of March 2015, Sina.com government affairs Weibo accounts more than 140000, showing a steady growth trend.After more than three years of operation practice, the government affairs Weibo has gradually changed from a simple information release window to a government affairs processing platform, and "information publishing government affairs service" has become the development trend of the government affairs Weibo.It is of great practical significance to give full play to the role of government affairs Weibo in the process of government response and to normalize and institutionalize it.On the basis of defining the connotation of government affairs Weibo, government response and government response mechanism, this paper expounds the positive effect of the government on the government response based on the theory of responsible government, the theory of cooperative governance and the theory of mass communication.Then, combining with the typical case of Weibo-Ping an Zhaoqing, this paper summarizes the development of the government affairs Weibo and the response mechanism established by Ping an Zhaoqing, and points out the trend of the development of the political and civilian interaction and innovative service ability.Then it points out that there are some problems in the three major links of information input, information output and information feedback, such as information input, information output and information feedback, such as one-sided input content, low response ability and lack of information feedback, and discusses the reasons for the lack of response.Finally, it is pointed out that in order to perfect the government response mechanism of government affairs Weibo, we should improve the network environment of the government administration Weibo response, and unblock the information collection channel of the government administration Weibo.To improve the efficiency of Weibo's information output and to attach importance to the institutionalization of the government-oriented Weibo.Government affairs Weibo can effectively improve the response effect of the government, but as a virtual public opinion exchange platform, a new mode of communication, there are still many problems to be solved in the system level, which need to be continuously improved in practice and research.Only then can it become an effective means for citizens to conduct political affairs in the new era, and the government should take effective measures to deal with the problems of the public.
【学位授予单位】：武汉科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63

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