我国政务微信的功能及发展研究

发布时间：2018-04-20 03:19

本文选题：政务微信 + 即时通信　；参考：《吉林大学》2015年硕士论文

【摘要】：随着即时通信工具特别是微信在我国的迅速普及,政务微信已经成为我国各级政府网络行政的又一主要平台。截至2015年1月,我国政务微信公众账号已达4.1万个,发展十分迅速。政府部门利用微信发布政务信息、推动公共事务管理已成为常态。目前,我国移动互联网发展迅猛,即时通信用户规模超过6.06亿,使用率达90.8%。从目前政务微信发展情况看,政务微信已经成为互联网基础服务平台、应急指挥平台、舆情汇聚平台和区域性宣传平台,为民众信息获取、政策咨询、业务办理提供了极大便利。面对如此庞大的用户人群,我国政务微信在发展过程中还存在诸多问题和挑战。问题方面,国家部委政务微信影响力相比地方较弱,省会城市和其他城市差别较大,行业间政务微信活跃度失衡。挑战方面,政务微信普及率不高,增长缓慢,基本功能仍需完善,媒体属性明显,单向推广信息较多,互动类信息偏少,信息发布频次和信息质量有待提升,缺乏有效的信息审核和监管。本文结合广东、上海、浙江、新疆、吉林、四川等地区工作实例,对加强政务微信建设提出了六点建议:一是要依法治网,“微信十条”、“账号十条”应为政务微信发展根本遵循;二是要做好政务微信自身的平台定位和用户定位;三是要加强政务微信管理机制建设;四是要加强政务微信内容建设;五是要加强政务微信互动;六是要构建政务微信评估体系。总之,政务微信的持续良好发展需要强有力体制机制保障,也要有创新的工作方式和方法,正视发展过程中面临的问题和挑战,必将进一步增强政务微信在政府网络问政工作中的辐射力、吸引力和感染力。
[Abstract]:With the rapid popularity of instant messaging tools, especially WeChat, government WeChat has become another major platform for government network administration at all levels in our country. As of January 2015, our government WeChat public account has reached 41000, the development is very rapid. Government use WeChat to release government affairs information, promote public affairs management has become the norm. At present, the mobile Internet in China is developing rapidly, the scale of instant communication users exceeds 606 million, and the utilization rate reaches 90.8. Judging from the current development of WeChat, it has become an Internet basic service platform, an emergency command platform, a public opinion gathering platform and a regional propaganda platform to obtain information and policy advice for the public. Business management provides great convenience. In the face of such a large number of users, there are still many problems and challenges in the development of WeChat. In terms of problems, the influence of government WeChat is weaker than that of local government, the difference between provincial capitals and other cities is great, and the activity of government WeChat is out of balance. On the challenge side, the popularity rate of government WeChat is not high, the growth is slow, the basic functions still need to be improved, the media attributes are obvious, the one-way promotion information is more, the interactive information is less, the frequency of information release and the information quality need to be improved. Lack of effective information audit and supervision. Based on the work examples of Guangdong, Shanghai, Zhejiang, Xinjiang, Jilin, Sichuan and other regions, this paper puts forward six suggestions for strengthening the construction of government WeChat: first, to manage the network according to law, "WeChat 10," The "account number Ten rules" should be followed by the development of government WeChat; second, it should do a good job in the platform positioning and user orientation of the government WeChat; third, it should strengthen the construction of the management mechanism of the government WeChat; fourth, it should strengthen the content construction of the government WeChat; The fifth is to strengthen the interaction between government and WeChat, and the sixth is to construct the evaluation system of government WeChat. In short, the sustainable and sound development of WeChat requires strong institutional mechanisms and innovative working methods and methods to face up to the problems and challenges in the development process. Will further enhance the government WeChat government network in the work of the radiation, attraction and appeal.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63

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