江油市永胜镇6.30谣言事件危机公关案例研究

发布时间：2018-06-05 09:21

本文选题：6.30谣言事件 + 危机公关　；参考：《电子科技大学》2015年硕士论文

【摘要】：由于我国具有不同的社会背景、经济发展环境与科学技术,谣言以“常态化”的形式表现出来,其作为一种不正确的舆论表达方式,有越演越烈的趋势。尤其是一些关于重大事件的谣言都有网络谣言的参与,在网络谣言的推动下,使事态进一步恶化,产生了恶劣的社会影响。例如新疆7.5事件中,四川柑橘生虫,以及瓮安事件、石首事件,3.11日本地震中的“抢盐事件”等,如此多的网络谣言事件不但影响着人民群众的公众视野,给他们的生活带来了诸多不便,在很大程度有损我国和谐的政治社会坏境,在另一方面,严重消弱着人民群众对国家政府机关的信任。文章通过对江油市永胜镇6.30谣言事件进行回顾,分析其产生的内在原因,既有环境因素也有人的因素;以及政府危机公关的可借鉴之处:危机公关中政府邀请普通公众与第三方参与;并充分考虑到百姓的心态,未隐瞒未强制;能全方位多角度及时的公布信息;并针对谣言快速反应,密切关注事态发展。当然也存在不足之处如缺乏对网络舆论的预警监测,没有将网络谣言控制在萌芽状态以及辟谣方式中缺乏在网络上的主动引导。反观案例,延伸思考,对网络谣言出现的深层次社会背景进行挖掘:提出风险社会的形成,公众的忧虑加剧;缺乏制度化的参与与利益表达方式以及公众的仇官仇富心态是网络谣言产生的内在原因。结合6.30谣言案例与网络谣言产生的深层次社会背景,提出要致力于从根本上遏制利用互联网造谣传谣行为的滋生和蔓延,既要治标更要治本。为此,既要硬性约束更应该软性引导,找到切实有效的治理之策。在硬性约束方面:完善网络谣言的处置应对机制建设,包括预警机制、应急预案机制以及公共信息通报发布机制;加强网络立法,完善法律惩戒机制。软性引导:改革利益分配格局,促进社会公平,化解社会矛盾,疏导社会消极情绪;提升政府公信力,获取公众信任与理解;提升公众的网络媒介素养,规范公众网络参与渠道。
[Abstract]:Because our country has different social background, economic development environment and science and technology, rumor is manifested in the form of "normalization", as an incorrect way of expression of public opinion, there is a tendency to be more and more intense. Especially, some rumors about important events have the participation of Internet rumors. Under the impetus of Internet rumors, the situation has been further aggravated and bad social impact has been produced. For example, in the 7.5 incident in Xinjiang, the Sichuan citrus pest, and the Weng'an incident, the Shishou incident and the "salt grab incident" in the Japanese earthquake of 11 March, and so on, so many online rumors not only affected the public view of the people, It has brought a lot of inconvenience to their life, which is harmful to the harmonious political society of our country to a great extent. On the other hand, it seriously weakens the people's trust in the state government organs. Based on the review of the 6.30 rumor event in Yongsheng Town of Jiangyou City, this paper analyzes the internal causes, both environmental factors and human factors. And the government crisis public relations can be used for reference: in crisis public relations, the government invites the ordinary public and third parties to participate, and fully takes into account the mentality of the common people, does not conceal no compulsion, can publish information from all directions and in a timely manner; And to respond quickly to rumors, pay close attention to the development of the situation. Of course, there are also shortcomings such as lack of early warning monitoring of network public opinion, failure to control network rumors in the bud state and lack of active guidance on the network in the way of refuting rumors. Looking back at the case, extending the thinking, excavating the deep social background of the network rumor: putting forward the formation of the risk society, the public worry intensifies; The lack of institutionalized participation, expression of interests and public hatred against the rich are the internal reasons for the emergence of Internet rumors. Combined with the deep social background of the case of 6.30 rumor and the emergence of online rumor, it is proposed that we should fundamentally curb the breeding and spreading of rumour spreading by using Internet, not only to cure the symptoms but also to deal with the root causes. Therefore, it is necessary to hard constraints and soft guidance, to find effective governance strategies. In the aspect of rigid restriction: perfecting the mechanism construction of dealing with network rumor, including early warning mechanism, emergency plan mechanism and public information release mechanism; strengthening network legislation, perfecting legal punishment mechanism. Soft guidance: reform the pattern of distribution of benefits, promote social equity, resolve social contradictions, channel social negative emotions; enhance the credibility of the government, gain public trust and understanding; enhance the public network media literacy, Standardize public network participation channels.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;G206

【相似文献】