微博环境下政府网络舆论引导研究

发布时间：2018-06-21 00:52

本文选题：微博 + 政府　；参考：《湖南大学》2015年硕士论文

【摘要】：互联网是整个信息时代最重要的媒介和手段,它也对社会生活的各个领域产生了极为深远的影响,政治领域也不例外。互联网发展的每一次进步都对政治领域有所触动,最近两年兴起的微博就是其中的又一表现。微博作为一个信息分享和社交活动的平台,不仅是最活跃的和最广泛的信息来源,也是政治参与的重要力量,微博参政直接或者间接影响着政府的决策。微博具有时效性和动态性特征,可辐射更多的微博使用者,拥有着大量的注册用户,因此基于以上特点和功能,近几年来微博也更多的被政府部门关注,成为政府行为公开和政府信息发布的重要渠道之一。微博是把“双刃剑”,在网络大环境下,良好的舆论导向对于政府的社会管理与服务具有促进作用,同时可以提升政府的社会公信力及执政能力,而反作用力的舆论导向则会加大政府管理与服务人民大众的阻力。因此,在网络大环境下,尤其是近几年兴起的微博大环境下,政府越来越关注网络背景下公民的舆论导向性问题,并力图采取措施加强公民正确积极的网络舆论引导。本文以微博环境下政府的舆论引导为研究对象,以政务微博为平台,通过对微博环境下政府舆论引导的现状进行深入剖析,肯定了舆论引导在公民参与扩大化、信息传播速度加快,推进政务信息公开化进程方面的积极影响,同时就目前舆论引导过程中存在的诸多问题进行了概括总结,并与美国、英国、日本的舆论引导监督手段相比较,给予我国微博环境下的政府舆论引导以合理化的建议,同时,以马航事件出现之初与后期发展过程中政府对于微博这一新兴媒体的使用程度为研究对象,分析得出微博这一新兴媒体对于政府舆论引导的重要性,并最终提出合理化建议,对于微博环境下政府舆论引导的措施进行思考。
[Abstract]:The Internet is the most important medium and means in the whole information age. It also has a profound influence on every field of social life, and the political field is no exception. The rise of Weibo in the last two years is another sign that every advance in the Internet has touched the political scene. As a platform for information sharing and social activities, Weibo is not only the most active and extensive information source, but also an important force of political participation. Weibo participation in politics directly or indirectly affects government decision-making. Weibo has the characteristics of timeliness and dynamic, it can radiate more Weibo users and has a large number of registered users. Therefore, based on the above characteristics and functions, Weibo has been paid more attention by the government in recent years. It has become one of the important channels of government behavior publicity and government information release. Weibo is a "double-edged sword". Under the network environment, good public opinion guidance can promote the government's social management and service, at the same time, it can enhance the government's social credibility and ruling ability. The reaction of public opinion will increase government management and public service resistance. Therefore, in the network environment, especially in the Weibo environment, the government pays more and more attention to the public opinion guidance under the network background, and tries to take measures to strengthen the citizens' correct and positive network public opinion guidance. This article takes the government public opinion guidance under the Weibo environment as the research object, takes the government affairs Weibo as the platform, through carries on the thorough analysis to the present situation of the government public opinion guidance under the Weibo environment, affirms that the public opinion guidance expands in the citizen participation. The speed of information dissemination is quickened, and the positive influence of the process of government information publicity is promoted. At the same time, many problems existing in the process of guiding public opinion are summarized and summarized, and with the United States and Britain, Japan's public opinion guidance and supervision means are compared, giving our government public opinion guidance under the Weibo environment reasonable suggestions, at the same time, Taking the government's use of Weibo as the research object during the initial and later development of Malaysia Airlines incident, this paper analyzes the importance of Weibo, the emerging media, to the guidance of government public opinion, and finally puts forward some reasonable suggestions. To the Weibo environment under the government public opinion guide the measure to carry on the ponder.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63

【参考文献】