国内电视娱乐节目的行政监管研究

发布时间：2018-08-01 15:02

【摘要】：改革开放以来,我国大众媒介的迅速发展带来大众文化的繁荣,电视媒介因其声画并茂的特性受到大众喜爱。媒介市场化改革加剧了媒介竞争,在新媒体环境下,电视媒介为了吸引受众,充分发挥娱乐功能,强化其竞争能力。电视娱乐节目在蓬勃发展的同时也产生了许多问题:一是节目过度娱乐,挤占严肃节目播出时长;二是节目创新性不足,同质化现象严重;三是节目低俗化现象严重,精神内涵缺失。通过分析发现:1、大众化的需求促使节目过度娱乐化;2、市场竞争的压力导致节目同质化;3、媒体追逐经济利益,造成节目低俗化。对电视娱乐节目如何进行有效的监管成了一个现实而迫切的问题。中国的新闻媒介管理体制要求电视媒介“事业性质,企业管理”,接受国家广电总局的行政监管。本文以国家广电总局对电视娱乐节目的行政监管为研究对象,使用文献研究法、个案研究法,查阅了相关文献资料,收集了16年来国家广电总局针对电视娱乐节目发布的一系列政策文件,以此归纳、分析和总结国家广电总局对电视娱乐节目的监管实践;同时,以“限娱令”作为个案研究,对比“限娱令”发布前后省级卫视电视娱乐节目的播出数量和收视情况的前后变化,分析国家广电总局对我国电视娱乐节目监管实践的效果和不足。通过研究表明:多年来,以“限娱令”为代表的国家广电总局监管政策的出台,有效促进了创新节目数量显著增加,娱乐节目“瘦身”改版,但是还存在国家媒介体制与媒介市场化相矛盾、部门监管手段过度行政化等问题。基于此,本文借鉴国外主要发达国家对广播电视产业的管理,进一步提出国内电视娱乐节目健康发展的对策。1、通过理顺电视台公益性质与产业化经营的体制矛盾,探索频道专业化改革,满足电视媒体市场化发展的需要;2、通过健全电视媒体法治体系,规范行政管理行为,来完善国内电视娱乐节目监管的法理依据,解决部门行政监管过度行政化的问题;3、通过放活电视娱乐产业模式,扶持和奖励文化创新,促进电视娱乐产业的良性发展。
[Abstract]:Since the reform and opening up, the rapid development of mass media in China has brought about the prosperity of mass culture. In the new media environment, TV media, in order to attract the audience, give full play to the entertainment function and strengthen its competitive ability. At the same time, many problems have arisen in the vigorous development of television entertainment programs: first, excessive entertainment programs, which take up the length of serious programs broadcast; second, lack of innovation and serious homogeneity of programs; and third, serious vulgarization of programs. Lack of spiritual connotation. Through the analysis, it is found that the popular demand promotes the over-entertainment of the program, the pressure of market competition leads to the homogeneity of the program, and the media pursues the economic benefit, resulting in the vulgarization of the program. How to regulate TV entertainment programs effectively has become a realistic and urgent problem. China's news media management system requires television media to be subject to the administrative supervision of the State Administration of Radio, Film and Television (SARFT). In this paper, the State Administration of Radio, Film and Television on the administrative supervision of television entertainment as the object of study, using the literature research method, case study method, to consult the relevant literature, It has collected a series of policy documents issued by the State Administration of Radio, Film and Television in the past 16 years to sum up, analyze and sum up the practice of the State Administration of Radio, Film and Television on the supervision of television entertainment programs. At the same time, it takes the "restriction order" as a case study. This paper compares the changes of the number of provincial satellite TV entertainment programs before and after the issuance of "restricted entertainment order", and analyzes the effects and shortcomings of the State Administration of Radio, Film and Television on the supervision of TV entertainment programs in China. The research shows that, over the years, the introduction of the regulatory policy of the State Administration of Radio, Film and Television, represented by the State Administration of Radio, Film and Television (SARFT), has effectively promoted the significant increase in the number of innovative programs, and the revision of the entertainment program "slimming". However, there are still some problems such as the contradiction between the national media system and the media marketization, the excessive administration of the department supervision measures, and so on. Based on this, this paper draws lessons from the management of radio and television industry in foreign major developed countries, and further puts forward the countermeasures of healthy development of domestic TV entertainment programs, through straightening out the system contradiction between the public welfare nature of television stations and the industrialization management. To explore the reform of channel specialization, to meet the needs of the development of TV media marketization, to perfect the legal basis for the supervision of domestic TV entertainment programs by perfecting the system of ruling by law and standardizing the administrative behavior of television media. In order to solve the problem of excessive administration in administrative supervision of departments, we should promote the healthy development of TV entertainment industry by activating the mode of television entertainment industry, supporting and rewarding cultural innovation.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630.9

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