政务微博四大传播策略——以“@中国广州发布”为例
发布时间：2018-08-09 17:43
【摘要】：正政务微博是我国政府工作形式的一种创新,要最大限度地发挥政务微博的作用,需要提高政务微博的传播影响力。《2015年政务指数微博影响力报告》指出,截至2015年年底,新浪微博平台认证的政务微博已达15万多个,政务微博的发博量达2.5亿,阅读量达1117亿。2015年省份政务微博竞争力排行榜中,广东省名列第五,成绩突出。广东省政务微博"@中国广州发布"当前微博数量为36669篇,"粉丝"数量为434万,且呈不
[Abstract]:Government Weibo is a kind of innovation of government work form in our country. In order to maximize the role of government Weibo, we need to improve the influence of government affairs Weibo. According to the Weibo influence report of the 2015 Government Affairs Index, by the end of 2015, Sina Weibo platform certified government Weibo has reached more than 150000, the number of government Weibo to generate 250 million, read 111.7 billion. In 2015, Guangdong Province ranked fifth in the list of provincial government Weibo competitiveness, outstanding results. The current number of Weibo and "fans" are 36669 and 4.34 million, respectively, issued by Weibo @ Guangzhou, Guangdong Province.
【作者单位】： 西安科技大学;
【分类号】：D63;G206
本文编号：2174831
[Abstract]:Government Weibo is a kind of innovation of government work form in our country. In order to maximize the role of government Weibo, we need to improve the influence of government affairs Weibo. According to the Weibo influence report of the 2015 Government Affairs Index, by the end of 2015, Sina Weibo platform certified government Weibo has reached more than 150000, the number of government Weibo to generate 250 million, read 111.7 billion. In 2015, Guangdong Province ranked fifth in the list of provincial government Weibo competitiveness, outstanding results. The current number of Weibo and "fans" are 36669 and 4.34 million, respectively, issued by Weibo @ Guangzhou, Guangdong Province.
【作者单位】： 西安科技大学;
【分类号】：D63;G206
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