新媒体环境下县级政府网络舆论引导研究
发布时间：2018-10-04 18:12
【摘要】：新媒体是新的技术支撑体系下出现的媒体形态,相对于报刊、户外、广播、电视四大传统意义上的媒体,新媒体被形象地称为“第五媒体”。在新闻传播中,互联网、手机等新媒体发挥的作用越来越大,其影响范围和作用远远超过传统媒体。对政府而言,在新媒体网络环境中的信息传递和舆论引导也将大不一样,尤其对广大县级基层政府来说这也是一个新问题。新媒体技术的普及发展,让各种思想、观点和信息的传播迅速而广泛,然而数量众多的新闻和真假难辨的言论让人们无法有效辨别真假虚实,这种环境中往往容易滋生虚假、恶意炒作、针对政府部门的负面新闻,甚至产生有损国家统一、稳定和安全的极端思想,这些思想、消息和言论的发生不仅给政府部门执政执法带来不良影响,而且也会对社会稳定、国家安全造成威胁。因此如何在新媒体环境下进行有效的舆论引导成为我国地方政府急需面对的问题,然而很多地方政府对新媒体缺乏认识,网络治理观念落后,甚至缺失,在处置应对网络事件的方式上简单粗暴,不能正视问题,不敢担当责任,往往因为处理不当而造成事态扩大化,使政府部门处在舆论的风口浪尖中,成为指责的焦点。本文主要以我国县级基层政府为研究主体,对县级基层政府如何进行新媒体下的网络舆论引导,怎么提升和改进舆论引导能力进行探讨,通过从强化领导认识、健全法规制度、加强监督管理、合理设置议程和完善技术保障等方面研究,制定出一套适用于县级政府的应对措施。
[Abstract]:The new media is the media form which appears under the new technical support system. Compared with the media in the traditional sense of newspaper, outdoor, radio and television, the new media is vividly called "the fifth media". In news communication, new media such as Internet, mobile phone play a more and more important role. To the government, the information transmission and the public opinion guidance in the new media network environment will also be very different, especially to the county level basic level government this also is a new question. The popularity and development of new media technology has made the spread of ideas, views and information rapid and widespread. However, a large number of news and indistinguishable statements make it impossible for people to effectively distinguish between true and false, and this kind of environment tends to breed falsehood. Malicious hype, negative news against government departments, and even extreme ideas that undermine the unity, stability and security of the country. The occurrence of these ideas, news and remarks not only has a negative impact on the government administration and law enforcement, It also poses a threat to social stability and national security. Therefore, how to conduct effective public opinion guidance in the new media environment has become an urgent problem for our local governments. However, many local governments lack understanding of the new media, and the concept of network governance is backward or even lacking. The way to deal with network events is simple and rude, can not face up to the problem, dare not bear the responsibility, often due to improper handling of the situation caused by the expansion of the situation, so that government departments in the forefront of public opinion, become the focus of criticism. This article mainly takes the county level basic level government as the research main body, discusses how the county basic level government carries on the network public opinion guidance under the new media, how to promote and improve the public opinion guidance ability, through strengthens the leadership understanding, consummates the laws and regulations system, Strengthen the supervision and management, set the agenda reasonably and perfect the technical guarantee, and formulate a set of countermeasures suitable for county government.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630
本文编号：2251382
[Abstract]:The new media is the media form which appears under the new technical support system. Compared with the media in the traditional sense of newspaper, outdoor, radio and television, the new media is vividly called "the fifth media". In news communication, new media such as Internet, mobile phone play a more and more important role. To the government, the information transmission and the public opinion guidance in the new media network environment will also be very different, especially to the county level basic level government this also is a new question. The popularity and development of new media technology has made the spread of ideas, views and information rapid and widespread. However, a large number of news and indistinguishable statements make it impossible for people to effectively distinguish between true and false, and this kind of environment tends to breed falsehood. Malicious hype, negative news against government departments, and even extreme ideas that undermine the unity, stability and security of the country. The occurrence of these ideas, news and remarks not only has a negative impact on the government administration and law enforcement, It also poses a threat to social stability and national security. Therefore, how to conduct effective public opinion guidance in the new media environment has become an urgent problem for our local governments. However, many local governments lack understanding of the new media, and the concept of network governance is backward or even lacking. The way to deal with network events is simple and rude, can not face up to the problem, dare not bear the responsibility, often due to improper handling of the situation caused by the expansion of the situation, so that government departments in the forefront of public opinion, become the focus of criticism. This article mainly takes the county level basic level government as the research main body, discusses how the county basic level government carries on the network public opinion guidance under the new media, how to promote and improve the public opinion guidance ability, through strengthens the leadership understanding, consummates the laws and regulations system, Strengthen the supervision and management, set the agenda reasonably and perfect the technical guarantee, and formulate a set of countermeasures suitable for county government.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630
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