基于DEA方法的政务微博信息交流效率研究
发布时间：2018-12-16 01:27
【摘要】：【目的/意义】对政务微博信息交流效率展开评价,指导政务微博运营管理与内容建设,并丰富社交网络环境下的信息交流理论研究。【方法/过程】以外宣、司法、团委等十大类型政务微博为研究对象,基于内容、关系、时间三个维度,选取提及行为"@"、话题标签"#"、互动数等指标,构建了政务微博信息交流效率评价的指标体系。采用DEA-VRS模型对政务微博的信息交流效率展开评价,通过冗余分析为不同类型的政务微博的信息交流效率改进提供建议。【结果/结论】政务微博信息交流效率处于中等水平,合理配置相关政务微博的投入规模可有效提高其信息交流效率水平。
[Abstract]:[objective / significance] to evaluate the efficiency of information exchange of Weibo, to guide the operational management and content construction of the government administration Weibo, and to enrich the theoretical research of information exchange in the social network environment. Weibo, the top ten types of government affairs, as the research object, based on three dimensions of content, relationship and time, selects the reference behavior "@", the topic label "#", the number of interactions, and so on. This paper constructs the index system of evaluating the efficiency of information exchange of government affairs Weibo. The DEA-VRS model is used to evaluate the efficiency of information exchange of government affairs Weibo. The redundancy analysis provides suggestions for the improvement of information exchange efficiency of different types of government affairs Weibo. [results / conclusion] the efficiency of information exchange between the two governments is at a medium level. Reasonable allocation of the investment scale of relevant government affairs Weibo can effectively improve the efficiency level of information exchange.
【作者单位】： 南京大学信息管理学院;
【基金】：国家社会科学基金重大项目(12&ZD221)
【分类号】：D63
，
本文编号：2381629
[Abstract]:[objective / significance] to evaluate the efficiency of information exchange of Weibo, to guide the operational management and content construction of the government administration Weibo, and to enrich the theoretical research of information exchange in the social network environment. Weibo, the top ten types of government affairs, as the research object, based on three dimensions of content, relationship and time, selects the reference behavior "@", the topic label "#", the number of interactions, and so on. This paper constructs the index system of evaluating the efficiency of information exchange of government affairs Weibo. The DEA-VRS model is used to evaluate the efficiency of information exchange of government affairs Weibo. The redundancy analysis provides suggestions for the improvement of information exchange efficiency of different types of government affairs Weibo. [results / conclusion] the efficiency of information exchange between the two governments is at a medium level. Reasonable allocation of the investment scale of relevant government affairs Weibo can effectively improve the efficiency level of information exchange.
【作者单位】： 南京大学信息管理学院;
【基金】：国家社会科学基金重大项目(12&ZD221)
【分类号】：D63
，
本文编号：2381629
本文链接：https://www.wllwen.com/guanlilunwen/zhengwuguanli/2381629.html
