辽宁电视台报道突发事件问题研究
发布时间：2019-07-01 15:48
【摘要】：突发性事件因其恒常性的突变以及无法掌控的影响,因而具有很高的新闻价值,往往成为媒介报道的重点。进入21世纪以来,重大突发性事件的发生,对媒体的报道提出了严峻的考验。电视媒体在突发事件的报道中,有着较高的媒介公信力,加之其视听兼备的传播方式使得其具有了其他传播媒介所不可比拟的优势。虽然我国媒体对重大突发事件的报道在传播规模和业务方法上基本做到了报道及时、客观,体现出新时期媒体时效性和报道水平的进步,但仍然存在一些不足,需要做进一步的研究。本文通过辽宁电视台突发性事件报道机制的分析,运用案例分析和问卷调查的方法探究了辽宁电视台报道突发性事件中存在的问题,主要包括危机意识不强、应对机制不完善、专业素养报道有待提高、与政府部门沟通不畅等。然后,借鉴国内外电视媒体报道突发事件的经验,包括建立专门的公共突发公共事件管理机构、形成完备的突发公共事件管理计划、建立完善的突发公共事件的信息管理系统等,提出了培养媒体危机意识、构建突发事件反应与舆论引导联动机制、注重培养新闻从业人员的新闻素养,提高报道能力和质量、加强与政府部门沟通协调等对策建议。
[Abstract]:The sudden event has a high news value because of its constant and non-control effects, and it is often the focus of the media coverage. Since the 21st century, the occurrence of major sudden events has put a severe test on the media's report. In the report of the incident, the TV media has the high medium credibility, and the communication mode of the audio-visual and audio-visual combination makes it have the advantage that the other media can't compare. Although the media's coverage of the major emergencies has been reported in a timely and objective way, it can reflect the progress of the media timeliness and the reporting level of the new period, but there are still some shortcomings and need to be further studied. This paper, through the analysis of the report mechanism of the sudden event of Liaoning TV station, uses the case analysis and the method of the questionnaire to explore the problems existing in the sudden events reported by Liaoning TV station, mainly including the weak consciousness of the crisis, the imperfection of the coping mechanism and the improvement of the professional quality report. Poor communication with government departments, etc. Then, reference is made to the experience of the domestic and foreign television media coverage of the incident, including the establishment of a special public emergency public event management organization, the formation of a complete public event management plan, the establishment of a complete information management system for the public event, and the idea of training the media crisis, To construct the mechanism of emergency response and public opinion guidance, pay attention to the cultivation of the information literacy of the news staff, improve the reporting ability and quality, and strengthen the communication and coordination with the government departments.
【学位授予单位】：新疆农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63
本文编号：2508613
[Abstract]:The sudden event has a high news value because of its constant and non-control effects, and it is often the focus of the media coverage. Since the 21st century, the occurrence of major sudden events has put a severe test on the media's report. In the report of the incident, the TV media has the high medium credibility, and the communication mode of the audio-visual and audio-visual combination makes it have the advantage that the other media can't compare. Although the media's coverage of the major emergencies has been reported in a timely and objective way, it can reflect the progress of the media timeliness and the reporting level of the new period, but there are still some shortcomings and need to be further studied. This paper, through the analysis of the report mechanism of the sudden event of Liaoning TV station, uses the case analysis and the method of the questionnaire to explore the problems existing in the sudden events reported by Liaoning TV station, mainly including the weak consciousness of the crisis, the imperfection of the coping mechanism and the improvement of the professional quality report. Poor communication with government departments, etc. Then, reference is made to the experience of the domestic and foreign television media coverage of the incident, including the establishment of a special public emergency public event management organization, the formation of a complete public event management plan, the establishment of a complete information management system for the public event, and the idea of training the media crisis, To construct the mechanism of emergency response and public opinion guidance, pay attention to the cultivation of the information literacy of the news staff, improve the reporting ability and quality, and strengthen the communication and coordination with the government departments.
【学位授予单位】：新疆农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63
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