恒泰长财证券公司发展战略研究

发布时间：2018-01-01 05:41

本文关键词：恒泰长财证券公司发展战略研究　出处：《吉林大学》2012年硕士论文　论文类型：学位论文

【摘要】：我国资本市场从开始创立出现至今已经走过了21年，证券市场从开业的第一天起就站在中国经济改革和发展的前沿，推动了中国经济体制和社会资源配置方式的变革，为中国经济高速健康发展做出了巨大贡献。在国内外经济环境极为复杂，各项重大挑战极为严峻的形势下，在美元贬值和欧洲主权债务危机的冲击下，国内通胀持续升温。与此同时，近年来IPO发行频率和融资额也创下了历史之最。这些内外因素造成A股市场剧烈震荡，虽然指数先抑后扬，但近两年成交量较09年大幅萎缩。在如此激烈的竞争中，如何抓住我国资本市场发展的有力时机，发展和壮大自己成为亟待解决的问题。为了破解难题，构建公司长远发展蓝图，本文以中小企业恒泰长财证券有限责任公司（简称恒泰长财证券）为研究对象，对其在国内的发展战略进行了较系统地分析与研究，，并制定了相应实施保障措施。文章首先讨论了选题背景及意义，阐述了国内研究现状、论文的总体思路和结构安排以及研究方法与技术路线，为下面的研究做准备。随后，对证券市场、证券公司及发展战略相关概念进行界定，对证券发展及公司发展战略的相关理论进行了综述，论述了中小证券公司实施发展战略可供选择的基本模式。在此基础上，对恒泰长财证券公司发展环境进行分析，分别从中小证券公司发展的国内外宏观环境、恒泰长财证券司所处省域环境、证券行业的发展现状以及公司自身的发展现状展开分析。本文研究的重点部分，对恒泰长财证券公司发展战略进行了分析与设计。其中，首先对公司发展的动因及自身优势、劣势、机会及威胁进行了SWOT分析，提出公司发展战略目标，并从绩效考核战略、IT战略、人才战略、服务和市场营销战略等四方面进行具体的分析与设计，并指出该公司实施发展战略应注意的主要问题。本文的最后部分，进行全文的总结并提出未来的研究展望。本文为中小证券公司发展战略分析与设计提供了可借鉴的、新的研究成果，具有一定的理论及现实指导意义。
[Abstract]:It has been 21 years since the capital market was established in China, and the securities market has been at the forefront of China's economic reform and development since the first day of opening. It has promoted the reform of China's economic system and social resources allocation, and has made great contributions to the rapid and healthy development of China's economy. Under the situation of extremely complex economic environment and severe challenges at home and abroad. Domestic inflation continues to rise amid the impact of a weaker dollar and a sovereign debt crisis in Europe. In recent years, the frequency of IPO issuance and the amount of financing have also reached the highest level in history. These internal and external factors have caused the A share market to fluctuate sharply, although the index has been restrained first and then increased. However, in the past two years, the volume of turnover has shrunk significantly compared with 2009. In such fierce competition, how to seize the powerful opportunity of the development of China's capital market and how to develop and strengthen itself has become an urgent problem to be solved in order to solve the problem. To construct the long-term development blueprint of the company, this paper takes Hengtai Changcai Securities Co., Ltd. (referred to as Hengtai Changcai Securities) as the research object, and makes a systematic analysis and research on its development strategy in China. And has formulated the corresponding implementation safeguard measure. This paper first discusses the background and significance of the topic, describes the current situation of domestic research, the overall ideas and structure of the paper, as well as research methods and technical routes to prepare for the following research. Then, the securities market. The related concepts of securities companies and development strategies are defined, and the relevant theories of securities development and development strategies of companies are summarized. This paper discusses the basic mode that the small and medium-sized securities companies can choose to implement the development strategy. On this basis, the development environment of Hengtai Changcai Securities Company is analyzed, respectively from the domestic and foreign macro environment of the development of small and medium-sized securities companies. Hengtai Changcai Securities Division in the provincial environment, the development of the securities industry and the current situation of the company's own development analysis. The development strategy of Hengtai Changcai Securities Company is analyzed and designed. Firstly, the SWOT analysis is carried out on the motivation, advantages, disadvantages, opportunities and threats of the development of the company, and the strategic objectives of the company are put forward. And from the performance appraisal strategy IT strategy, talent strategy, service and marketing strategy of four aspects of the specific analysis and design. The last part of this paper summarizes the full text and puts forward the future research prospect. This paper provides a reference and new research result for the development strategy analysis and design of small and medium-sized securities companies, which has certain theoretical and practical guiding significance.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.51

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